LEKI today announced they are running the #LEKISHIFFRINSELFIE promotion throughout the 2018/19 World Cup season for ski racing fans and their favorite race shop that has a life-size LEKI Mikaela Shiffrin display. Fans are encouraged to visit their local race shop, take a selfie with Shiffrin and post it on Instagram with the hashtag #LEKISHIFFRINSELFIE. Every time Shiffrin lands on the podium, a #LEKISHIFFRINSELFIE hashtag winner will be selected to receive $250 worth of LEKI gear and the race shop they tagged will receive a $250 LEKI credit.

Tags required for official photo entries are: @LEKIUSA; @MIKAELASHIFFRIN; @(Your LEKI Race Shop); along with the promo hashtag #LEKISHIFFRINSELFIE.


At the end of the World Cup season, if Shiffrin is at the top of the leaderboard and takes home a Crystal Globe, fans too will have a chance to become the overall champion of the #LEKISHIFFRINSELFIE promotion. Previous winners will automatically be entered in a drawing to receive another $500 in LEKI gear, a signed Mikaela Shiffrin LEKI Carbon Shin Guard and the race shop will get a season-ending pizza party compliments of LEKI.

For more information, follow @LEKIUSA on Instagram and check back often for updates.

Release courtesy of LEKI.