Atomic
The Stifel Birds of Prey Men’s Super-G Start List is set for Friday in Beaver Creek. Here’s the full lineup as the World Cup continues its early speed season.
Peter LangeDec 04, 2025The World Cup downhill season opens Thursday at the Stifel Birds of Prey after a schedule shift to beat an incoming storm. We’ve included the full start list and daily program for fans following the action in Beaver Creek.
Peter LangeDec 03, 2025Austria’s Stephan Brennsteiner delivered the best skiing of his career to win the Copper Mountain giant slalom — his first World Cup victory — after a dramatic second run that reshuffled the standings and pushed the world’s best to their limits.
Peter LangeNov 28, 2025Get the full men’s World Cup super-G start list and daily program from Copper Mountain as the Stifel Copper Cup presented by United Airlines opens the speed season with Swiss depth, North American strength, and the confirmed return of Aleksander Aamodt Kilde.
Peter LangeNov 26, 2025Roy Steudle opens his World Cup season in Thursday’s Copper super-G, stepping in as Britain’s leading speed skier. His path, pressure, and hopes for a breakthrough are all here.
Matt GarckaNov 25, 2025Kyle Negomir returns to familiar snow as he launches his Olympic season with four home-state World Cup races. He reflects on childhood roots, home-slope pressure, and the push toward his first Games
Peter LangeNov 23, 2025Switzerland’s Marco Odermatt claimed victory in the men’s Giant Slalom at Sölden, edging Austria’s Marco Schwarz and Norway’s Atle McGrath. Challenging conditions and aggressive skiing made for a thrilling second run, while River Radamus was the lone North American in the top 30.
Katie TwibleOct 26, 2025Atomic Media Day 2025 brought emotion and innovation together in Salzburg, uniting Atomic’s top racers and honoring Matteo Franzoso with heartfelt applause. The event highlighted safety, progress, and the shared determination that continues to define the Redster family and its pursuit of being Faster. Always.
Darka Sefcik StarnovaOct 13, 2025Jett Seymour of the Stifel US Ski Team is the latest athlete to join the powerhouse Atomic Redster team, signing a two-year contract with the brand.
Press ReleaseJun 02, 2025The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.
Ellie HartmanMay 29, 2025Following a record-setting season on the world stage, Atomic is charging into summer with championship energy, brand new Redster race product, and a summer test program designed to bring World Cup race performance to the next generation of skiers. Check out the dates and locations of Atomic's 2025 gear testing centers.
Press ReleaseApr 29, 2025North American slalom women built momentum this season with standout performances, key comebacks, and growing depth on both the Stifel U.S. Ski Team and Alpine Canada Alpin. With Olympic hopes in sight, staying healthy will be the key to converting potential into podiums in 2026.
Peter LangeApr 17, 2025Henrik Kristoffersen sealed the slalom globe, but another Norwegian stole the win—and Stifel U.S. Ski Team’s Ben Ritchie delivered a breakout performance to close his season in style. The final run of the 2025 World Cup had it all, right down to the last racer.
Peter LangeMar 27, 2025Two slalom globes, decades of history, and one final day to decide it all—Thursday’s Stifel Sun Valley World Cup Finals promise thrilling, all-out battles on Greyhawk. With slalom legends of the past echoing through the venue and both men’s and women’s titles still up for grabs, the drama will go gate by gate to the finish.
Get the full preview: start times, title contenders, course setters, and North Americans chasing glory.
Peter LangeMar 26, 2025ChatGPT said: Aleksander Aamodt Kilde is recovering from a complex shoulder surgery that involved transplanting part of his hamstring—and he's already thinking about a return to racing before the 2026 Olympics. While the World Cup Finals play out in Sun Valley, the Norwegian speed star is taking cautious steps back to health in Innsbruck. Here's how he's staying motivated—and what might come next.
SR Staff ReportMar 24, 2025Loïc Meillard clinched back-to-back wins in Hafjell, edging out Atle Lie McGrath in a thrilling World Cup slalom finale. Norway dominated with McGrath, Timon Haugan, and Henrik Kristoffersen battling for the podium and to maintain the lead in the season's standings, while Lucas Pinheiro Braathen impressed for Brazil. With the regular season now complete, all eyes turn to the World Cup Finals in Sun Valley.
Peter LangeMar 16, 2025Loïc Meillard leads the final slalom of the World Cup regular season in Hafjell after a dominant first run. With Lucas Pinheiro Braathen and Fabio Gstrein close behind, the battle for the podium is set to intensify. Seven high-bib skiers broke into the top 30, while North Americans Ben Ritchie and Jett Seymour secured second runs. With season rankings and World Cup Finals spots on the line, the stage is set for a thrilling conclusion.
Peter LangeMar 16, 2025The Hafjell Men’s World Cup Slalom on Sunday, March 16 marks the final regular-season race before the World Cup Finals, with crucial points on the line for both the season title race and top-25 qualification. Henrik Kristoffersen leads the standings, but Clément Noël, Loïc Meillard, Timon Haugan, and Atle Lie McGrath still have a mathematical shot at the crystal globe. For North Americans, Benjamin Ritchie has secured his first Finals appearance, while Jett Seymour needs a career-best result and a lot of luck to qualify. With Hafjell’s challenging Olympia-Løypa slope and the unpredictability of slalom, expect high drama, crashes, and shakeups in this final pre-Finals showdown.
Peter LangeMar 15, 2025









