Brand News

Crystal Mountain in Washington recorded its first snowfall of the 2026–27 season on August 29, coating the resort’s upper elevations and offering an early glimpse of winter in the Pacific Northwest.

Lindsey Vonn is walking, training and even playing tennis after her devastating Olympic crash. However, surgery to reconstruct the ACL she ruptured nine days before the Olympic downhill—and another nine months of rehabilitation—still await her.

The FIS Alpine World Ski Championships return to Crans-Montana 40 years after the Swiss resort hosted the 1987 edition. Here is the complete schedule, race venue information and a look at the athletes positioned to defend their titles.

Belgian giant slalom standout Sam Maes will train with the Stifel U.S. Ski Team throughout the 2026-27 season following the dissolution of the Global Racing Ski Team.

Live ski racing returned at Mt Hutt with Americans Elisabeth Bocock and Liv Moritz earning victories as the 2026/27 Australia-New Zealand Cup season got underway in New Zealand.

The 2026-27 Alpine World Cup season begins in 60 days on the Rettenbach Glacier. The Stifel U.S. women enter the countdown after two exceptionally strong Sölden opener

The U.S. women opened the 2026/27 South American Cup with three victories and a run of podiums at Cerro Castor, leaving Ushuaia with Americans holding the top four spots in the overall standings.

The Alterra Mountain Company Community Foundation has appointed Robert Foley as its new Executive Director. Foley brings more than 20 years of nonprofit leadership and behavioral health experience as the Foundation continues to expand mental health resources across mountain communities.

Olympic champion Ester Ledecká has joined the HEAD Worldcup Rebels ahead of the 2026-27 season. The Czech speed specialist brings four World Cup victories, 12 podiums and championship success in both alpine skiing and snowboarding to the HEAD team.

World Cup racing returns to Copper Mountain Nov. 28-29 for the 2026 Stifel Copper Cup, featuring men’s super-G and giant slalom, plus a free O.A.R. concert, bib draw and Thanksgiving weekend festivities.

Why Mikaela Shiffrin keeps racing Shiffrin retirement plans Mikaela Shiffrin curiosity Shiffrin giant slalom comeback Shiffrin super-G return

The SYNC Athlete Fund is now accepting applications for the 2026/27 season through August 31, 2026. Administered by the TA Foundation, the program provides grants to U16 and older ski racers with demonstrated financial need, helping athletes offset training, travel, equipment, and competition costs.

Discover how SkyTechSport is transforming ski training across North America. From U.S. Ski Team athletes to ski shops, performance centers, and nonprofit organizations, explore the growing network of locations bringing year round skiing to life through immersive simulator technology.

After two consecutive breakthrough World Cup seasons with podiums, Lara Colturi is beginning a new chapter with HEAD. The 19-year-old Albanian star discusses her equipment change, battling illness, her first Olympics, and why she plans to bring super-G back into her World Cup schedule

After more than a decade among giant slalom's elite, Olympic silver medalist Žan Kranjec is starting a new chapter with Nordica. In an exclusive interview with Ski Racing Media, the Slovenian explains why he made the change, the search for renewed confidence and the goals that continue to drive him.

Team USA's new On The Edge after-show gives fans a deeper look at Breezy Johnson, Ryan Cochran-Siegle, Bryce Bennett and the stories behind the acclaimed ski racing docuseries.

Franjo von Allmen has committed his future to HEAD Rebels, signing a contract extension through 2030. The Olympic and World champion has enjoyed a meteoric rise in alpine skiing, collecting five World Cup victories, multiple world and Olympic gold medals, and establishing himself as one of the sport’s premier speed specialists.

Mari Renick grew up chasing her brother around Crested Butte. Now, after a breakthrough NorAm downhill season, she joins the Stifel U.S. Ski Team.