Brand News

Lindsey Vonn, one of the greatest ski racers ever, may be eyeing a return to the World Cup circuit. Rumors have been swirling, and recent evidence suggests that the legendary skier could be considering a Wildcard World Cup start position.

World’s top 25 male and female alpine athletes set to compete at the first-ever Stifel Sun Valley Finals, including slalom, giant slalom, super-G and downhill disciplines.

Ski Racing Media examines how top brands develop junior and transition skis, focusing this article on Nordica’s process. These skis are essential tools for young athletes in the early stages of their ski racing journey.

Sync Performance announced the new SYNC Junior Team for the 2024/25 season! Check it out!

Two athletes of the Stifel US Ski Team were selected for an internship with Stifel Financial Corp., Dasha Romanov and Hunter Hess this past summer. Read more about the internship and what the two did for Stifel.

This week, Austrian superstar Marco Schwarz returned to skiing Tuesday at the Norwegian indoor ski hall SNØ, seven months after his December 2023 knee injury.

In the first part of the 22nd episode of the Skiing is Believing Podcast Summer Series, Matt Garcka and Alan Rigg spoke with the 12-time FIS World Cup winner and former Super-G World Champion Daron Rahlves.

Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.

Sun Valley Resort is proud to be named on the FIS Alpine Calendar as host of the Audi FIS Ski World Cup Final in Sun Valley, March 22-27, 2025. The event is still subject to FIS ratification in September 2024 and will not be officially confirmed until then.

2024-2025 calendar is confirmed: men’s and women’s alpine racing will return to Beaver Creek for first time since FIS 2015 Alpine World Ski Championships

The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.

The Stifel U.S. Ski Team athletes achieved numerous milestones during the 2023-24 season. The winter had record-setting successes, first-time accomplishments and many other exciting moments to applaud. Here are some standout highlights!

Atomic announces its North American test schedule for spring and early summer 2024 at Copper Mountain and Mt. Hood.

Rossignol Racing Test Center Returns to Mount Hood, which include the new HERO FIS race skis for the 2024-25 season.

Dynastar Racing Test Center Returns to Mount Hood. Dynastar is thrilled to unveil its new 2024-25 race collection at its Race Test Center in Government Camp, OR.

HEAD is excited to unveil the latest race skis and boots for the coming 2024/25 season. Gear Testing in Vail, Colorado and Mt.Hood, Oregon! Check it out!

The Stöckli Test Center Located conveniently in the parking lot of the Cascade Ski Club & Lodge (30510 E Blossom Trail Rd. Government Camp, OR 97028) from June 14th-28th. Promising to provide young racers with an immersive and accessible experience as they work on honing their skills in the lanes.

Nordica is excited to get back on the hill this summer with 3 race stops - Summit County, CO, Winter Park, CO and Mt. Hood, OR. Test out the all-new Dobermann 5 boots and Dobermann ski collection.