Brand News

Two-time world champion Henrik Kristoffersen signs with HEAD World Cup Rebels, bringing 34 World Cup wins and Olympic success to the team.

A clear breakdown of U.S. Ski & Snowboard’s 2026–27 Stifel alpine team criteria, including A, B, C Team standards and NCAA pathway.

Lindsey Vonn’s recovery continues after her Olympic crash, but a recent public appearance shows the reality behind her optimistic timeline.

Mikaela Shiffrin reflects on her 2026 season, from Olympic gold to the overall title, and explains how curiosity, adaptation and team connection keep her at the top.

Stöckli has been named the Official Ski Partner of the 2027 FIS Alpine World Ski Championships in Crans-Montana, reinforcing its commitment to World Cup performance and youth ski racing development in Switzerland.

Departing Stöckli race director Marc Gisin reflects on three years working closely with Marco Odermatt and what sets the Swiss star apart.

Lindsey Vonn says a return to the 2030 Olympics remains possible—but only if she can compete at the highest level after her recovery.

Marco Odermatt reflects on pressure, missed goals, and what’s next after another dominant World Cup season.

Swiss speed star Alexis Monney signs a four-year extension with Stöckli, keeping the rising downhill contender with the brand through 2030.

Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.

HEAD USA has announced its 2026 Spring Race Testing Program, giving athletes and coaches access to next season’s race skis at Mt. Hood and key testing centers across the U.S.

Elisabeth Bocock wins GS at U.S. Alpine Nationals presented by Stifel as Bocock sisters go 1–2. Hensien returns to the podium in Vail.

Valerie Grenier closes the season with a dominant win at the World Cup Finals in Hafjell, while Mikaela Shiffrin secures the Overall Globe in a dramatic finish to the women’s GS season.

Valerie Grenier leads after run one in Hafjell, just 0.02 ahead of Sara Hector, as the fight for the Overall Globe between Mikaela Shiffrin and Emma Aicher comes down to a dramatic second run.

Mikaela Shiffrin wins the Hafjell slalom in dominant fashion, securing her ninth slalom globe and capping a historic season with nine victories in ten races.

Lucas Pinheiro Braathen won the final giant slalom of the season in Hafjell and secured the GS globe after Marco Odermatt skied out in the first run.

Marco Odermatt crashes out after the fastest split. Pinheiro Braathen now controls the GS title race heading into the final run.

Dominik Paris capped a dominant World Cup Finals with a Super-G victory to complete a downhill–Super-G double, leading Italy to a clean sweep of all four speed races in Kvitfjell.