Brand News

Marco Odermatt leads the Garmisch Super-G field as globe pressure builds. See the official start list, how and when to watch, standings, and team analysis.

Marco Odermatt edges Alexis Monney by 0.04 as Switzerland sweeps the Kandahar 1 downhill and tightens its grip on the discipline.

Emma Aicher delivered a commanding performance to win the Aliga Women’s Super G in Soldeu, charging from bib 12 to victory by .88 seconds. With Alice Robinson and Corinne Suter joining her on the podium, the Super G standings battle continues to tighten heading into the next race.

The Men’s Downhill returns to the Kandahar in Garmisch. Read to learn when and how to watch. View the official start list, the daily program, and field and standings analysis.

The official start list is set for Saturday’s Women’s World Cup Super-G in Soldeu. Here’s how and when to watch, plus full field breakdown, podium context and USA and CAN national team rosters.

Corinne Suter claimed victory at the Aliga downhill in Soldeu, edging Nina Ortlieb and Sofia Goggia in a tightly packed podium. See the full results, top five finishers, U.S. team breakdown and updated downhill standings as the globe race tightens.

Full Soldeu women’s World Cup downhill start list, how and when to watch the Aliga race, standings and globe implications.

After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.

HEAD Worldcup Rebels captured 12 medals — four gold, six silver and two bronze — at the Olympic Games in Italy, highlighted by Franjo von Allmen’s three victories and another sweep of the men’s downhill and super-G titles.

Marion Chevrier didn’t rise through hype — she built her way to the 2026 Winter Olympic Games season by season. Still labeled an outsider, the French alpine skier has quietly developed the trust, conviction, and clarity needed to fight at the front. Built from reflection, repetition, and belief, her climb is far from over.

Alterra Mountain Company has appointed former Marriott Bonvoy executive David Flueck as Chief Customer Officer and President of Ikon Pass, strengthening its leadership team as the company continues to expand its global mountain portfolio and multi-destination ski pass.

Alpine skier Lila Lapanja has built her career on independence, resilience and belief. After narrowly missing Olympic qualification twice and facing major setbacks, she chose a new path — representing Slovenia and creating her own structure within the sport. In My Way, Lapanja shares how embracing her heritage and owning her journey brought a deeper sense of purpose, pride and peace.

Mikaela Shiffrin built a commanding 0.82-second lead after the first run of the Olympic slalom. Lena Dürr sits closest, with a tightly packed group still in contention heading into the decisive second run.

Atle Lie McGrath seized control of the Olympic men’s slalom after a chaotic first run at Milan/Cortina 2026. Heavy attrition thinned the medal contenders as pressure and falling snow reshaped the field. One run remains to decide gold.

Federica Brignone delivered a commanding first run in the women’s Olympic giant slalom, setting the pace as she chases a second gold medal of the Games. Lena Dürr and Sofia Goggia sit in podium position, while a rare three-way tie and strong American and Canadian showings set up a dramatic second run.

Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.

Lucas Pinheiro Braathen unleashed a breathtaking first run in the Olympic giant slalom, opening a massive lead over reigning champion Marco Odermatt and the stacked Swiss squad. With Brazil chasing history and the field scrambling to respond, the second run is set for a high-pressure showdown.

Ski Racing Media has teamed up with Toko to give away three Toko T18 Wax Irons, the professional-grade waxing iron trusted at the World Cup. Designed for precision, consistency, and elite performance, this is a must-enter giveaway for serious skiers, coaches, and wax technicians.