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Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.
Press ReleaseNov 17, 2025Lucas Pinheiro Braathen made history at Levi, claiming Brazil’s first-ever men’s World Cup slalom victory. Eduard Hallberg electrified the home crowd with a breakthrough finish for Finland, while Britain’s Laurie Taylor and Dave Ryding shone in the second run. Cooper Puckett earned his first World Cup points in his debut slalom, making it a day of milestones and surprises on the Arctic slopes.
Katie TwibleNov 16, 2025Mikaela Shiffrin opened the Olympic slalom season with a dominant win in Levi, sweeping both runs. Lara Colturi charged to second on her 19th birthday, and Emma Aicher claimed her first World Cup slalom podium. Paula Moltzan surged 15 places with the second-fastest run to finish fourth.
Peter LangeNov 15, 2025U.S. Ski & Snowboard has stepped back from the Surfing NGB selection process. The article explains why and outlines what comes next for the federation.
SR Staff ReportNov 14, 2025For this TOKO Wax Room article, NCAA skier Abishai Corey shares her essential fall camp tuning and travel setup. Her guide outlines the wax, tools, and packing strategies racers need for early-season snow.
Abishai CoreyNov 14, 2025Canadian slalom skier Amelia Smart is quietly making her mark on the World Cup circuit. Known for her consistency, composure, and curiosity, Smart approaches each season with a mix of technical precision and playful resilience. From her early ski roots in Whistler and Big White to balancing NCAA racing with World Cup starts, she’s learned that progress is rarely linear. With Levi World Cup slaloms on the horizon, Smart is focused on staying grounded, enjoying the process, and embracing the unpredictability of elite ski racing.
Katie TwibleNov 14, 2025Luca Carrick-Smith joins Dave Ryding, Billy Major, and Laurie Taylor at the start line in Sunday’s Levi World Cup slalom — a historic first for four British men.
Matt GarckaNov 13, 2025Join Olympian Megan McJames and SYNC Performance for a special Copper World Cup weekend movie night featuring Trailblazer and Rogue Lines—two inspiring films celebrating courage, creativity, and the pursuit of dreams in alpine ski racing.
Press ReleaseNov 13, 2025FIS has announced a significant new safety plan following Matteo Franzoso’s death, which includes global training audits and stricter standards across speed venues.
SR Staff ReportNov 13, 2025With less than 100 days until the Olympic Winter Games Milano Cortina 2026, experience the thrill of world-class skiing in pure luxury. On Location’s Official Hospitality packages deliver guaranteed tickets, five-star accommodations, and unforgettable alpine moments.
Press ReleaseNov 12, 2025Stanley Buzek’s journey from Boulder to the World Cup begins in Levi, Finland. The 20-year-old Stifel U.S. Ski Team racer will make his World Cup slalom debut on November 16, bringing NorAm confidence, CU Boulder ties, and a love for free skiing that continues to shape his style and mindset.
Peter LangeNov 12, 2025One year after cheering for her sister at Killington, 17-year-old Annika Hunt steps into her own World Cup start gate in Levi. The 2025 Overall NorAm Champion and new U.S. Ski Team member brings confidence, perspective, and a passion for the sport she’s grown up in.
Edie Thys MorganNov 12, 2025In this edition of the TOKO Wax Room, Stifel U.S. Ski Team speed skier Sam Morse shares how a surprise rock strike forced him to hand-fix his skis with nothing but a file, a stone, and determination—proving that sometimes, it pays to go back to the basics.
Sam MorseNov 11, 2025Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.
Press ReleaseNov 10, 2025Eccentric strength training helps young alpine skiers develop the control, stability, and power needed to perform at their best. By focusing on the muscle’s lengthening phase, it builds strength safely, improves joint stability, and enhances energy absorption—crucial for skiing’s high demands. When integrated into youth programs, it becomes a powerful foundation for long-term athletic development.
Alexis HollisterNov 10, 2025Discover your path to collegiate skiing and snowboarding! Join U.S. Ski & Snowboard, USCSA, and NCAA on November 20th for a free online information night designed to help athletes and parents navigate opportunities beyond high school competition.
Press ReleaseNov 10, 2025The world’s fastest ski racers return to Copper Mountain this Thanksgiving weekend for the Stifel Copper Cup presented by United Airlines. Fans can experience Olympic-level action at this free Audi FIS World Cup event while supporting local athletes — every VIP ticket purchased with code TEAMSUMMIT contributes directly to Team Summit Colorado’s youth programs.
Press ReleaseNov 10, 2025Narvik, Norway — Despite Arctic storms, the 2029 World Championships venue is taking shape with new lifts, slopes, and a modern base area.
SR Staff ReportNov 07, 2025










