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The men’s World Cup season launches Sunday in Sölden, Austria, marking the start of the Olympic year. Switzerland’s Marco Odermatt and Loïc Meillard lead the field, with Norway’s Henrik Kristoffersen and Atle Lie McGrath in pursuit. River Radamus headlines the Stifel U.S. Ski Team, joined by teammates Bridger Gile, Patrick Kenney, Cooper Puckett, Isaiah Nelson, and Ryder Sarchett as they target early-season breakthroughs.

The 2025–26 women’s World Cup season begins Saturday in Sölden. Download the official Daily Program and first-run start list, featuring Thea Louise Stjernesund leading the field and four North American women in the top 15. Learn how to watch live across Peacock, CBC Sports, and Discovery+.

Slalom world champion Camille Rast enters the Olympic season calm and confident. After her breakout winter, she now targets consistent Top-7 giant slalom results.

Lara Gut-Behrami begins her farewell season this weekend in Sölden. The 34-year-old Swiss icon, with 48 World Cup victories and two overall titles, remains focused and fearless. She also shares honest thoughts on how social media has reshaped authenticity in ski racing.

Mikaela Shiffrin and Lauren Macuga headline Stifel’s new “Where Success Meets Success” campaign, launched as excitement builds for the 2025–26 World Cup season. The creative links athletic drive and business focus, featuring U.S. Ski Team athletes including Shiffrin, Macuga, Alex Ferreira, and Jessie Diggins.

The Norwegian Ski Team gathered in Sölden ahead of the 2025–26 World Cup opener, reflecting on last year’s historic podium sweep, comeback stories, and their Olympic goals for Lillehammer. From Aleksander Aamodt Kilde’s return to the new Helly Hansen team apparel, the atmosphere in the Ötztal valley buzzed with excitement and anticipation.

Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.

The 2025–26 Women’s World Cup season opens Saturday in Sölden, Austria, with the world’s best returning to the Rettenbach Glacier for an early test of speed and skill. Mikaela Shiffrin, Alice Robinson, and Lara Gut-Behrami headline a deep field in the first giant slalom of the Olympic year.

The HEAD Worldcup Rebels open the Olympic season in Sölden this weekend, led by Gut-Behrami, Hector, and McGrath. After a dominant year, HEAD returns determined to stay the team to beat on the World Cup circuit.

Marcel Hirscher’s long-awaited comeback will have to wait. The eight-time overall World Cup champion, now racing for the Netherlands, has withdrawn from Sunday’s Sölden opener due to illness after a strong recovery from last season’s knee injury.

Mikaela Shiffrin launches her personal brand and podcast, opening a new chapter that connects her record-breaking ski career with her off-slope passions as the 2026 Winter Olympics approach.

Alterra Mountain Company is partnering with Responder Alliance to launch a three-year initiative enhancing mental well-being and stress resilience for ski patrollers and heli-guides across North America. The program equips teams with cutting-edge training to support themselves, each other, and guests on the mountain.

Mikaela Shiffrin kicks off the 2025-26 World Cup season in Sölden, Austria, focused, motivated, and ready. After a balanced summer of training, travel, and personal projects, she’s eager to test her form and step into the new season with clarity and confidence.

The International Ski and Snowboard Federation (FIS) has ruled that Russian and Belarusian athletes will not be allowed to compete in qualifiers for the 2026 Milan-Cortina Winter Olympics. The decision, announced just days before the World Cup season begins, reinforces FIS’s ongoing ban tied to Russia’s invasion of Ukraine and ensures both nations remain sidelined from Olympic skiing and snowboarding events.

Italian skier Marta Bassino will miss the Sölden season opener after suffering a lateral tibial plateau fracture in training. Her recovery is critical ahead of the 2026 Winter Olympics in Cortina.

Ikon Pass expands its global footprint into Asia for Winter 25/26, adding nine new destinations across Japan, China, and South Korea. Pass holders can now ski or ride up to 77 days in Asia’s legendary snow at 11 total destinations, including Japan’s Shiga Kogen, China’s Yunding Snow Park, and South Korea’s Mona Yongpyong.

Former University of Denver racer and U.S. Ski Team alumnus Trey Seymour reflects on how letting go of expectations transformed his mindset and results. In this personal essay, he shares how shifting focus from outcomes to process helped him find freedom, confidence, and the mental edge in ski racing.

Waterville Valley celebrates a major milestone with the widening and revitalization of Tommy’s World Cup Trail, enhancing safety, training, and race opportunities for athletes from youth programs to World Cup contenders.

After surviving a near-fatal crash, Victor Wiacek turned his experience into purpose, founding VIX Protection to create cut-resistant gear that can save lives. His relentless innovation helped shape FIS safety standards and deliver life-saving protection now worn by top World Cup racers worldwide.

The Alpine World Cup returns this weekend as Sölden kicks off the 2025-26 Olympic season. The women race Saturday, the men Sunday, with stars from around the world — and a strong North American lineup — ready to light up the Rettenbach Glacier.

Eighteen-year-old Freddy Carrick-Smith will make his World Cup debut this weekend in Sölden, following in the tracks of Charlie Raposo, who last raced in the 2024 season. Confident and composed, the rising British skier from a family of racers is ready to test himself against the world’s best and help drive a new era for British Alpine skiing.

Two-time Olympian Chad Fleischer shares an open letter urging the U.S. ski racing community to work together in rebuilding the nation’s speed-skiing foundation. His message calls for unity, opportunity, and renewed commitment to developing future downhill and super-G champions.

Burke Mountain Academy (BMA) and Oberschulzentrum Sports Gymnasium have launched an international partnership as part of BMA’s European Programming Initiative. This collaboration establishes BMA’s new European training base in Sterzing/Vipiteno, Italy, creating year-round training, cultural exchange, and development opportunities for student-athletes from both schools.

The University of Utah Ski Team has unveiled its 2026 RMISA schedule, featuring five home race days and a balanced mix of Nordic and Alpine competitions. The Utes, winners of four of the last five NCAA titles, will aim to defend their national championship when the season culminates in Bozeman, Montana.

Bryce’s journey from Tahoe ski hills to the World Cup blends grit, humor, and perspective. As a father, he balances racing with family life, mentorship, and personal growth, showing that true performance isn’t just about speed—it’s about focus, resilience, and appreciating the journey on and off the hill.

French giant slalom star Mathieu Faivre has announced his retirement, closing a career highlighted by 2021 double world titles, World Cup victories, and an Olympic medal

Ski & Snowboard Club Vail is hiring for the 2025–26 winter season! We’re looking for an Operations Manager to support on-hill operations and a Technical Services Technician to handle equipment prep and tuning for competitive athletes. Join our team in Vail, CO, and gain hands-on experience in a fast-paced, winter sports environment.

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Ted Ligety reflects on four Olympic Games that defined his legendary career. From a surprise gold in Torino to dominant victory in Sochi, he shares how mindset, risk, and focus shaped his path as the only U.S. man to win two Olympic golds in alpine skiing.

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Less than two weeks before the World Cup opener in Sölden, Marco Odermatt traded his race suit for formal wear at a film premiere in Vienna. Now the Swiss superstar is shifting back into race mode, focused on defending his titles and beginning the Olympic season with confidence and composure.

Sun Peaks Resort (BC) and Bogus Basin (ID) open snow farming storage facilities built by Snow Secure in collaboration with LISKI Sport Equipment, preserving summer snow and enabling an early-season opening.