LATEST News

U.S. Ski & Snowboard has named 49 athletes to the Stifel U.S. Alpine Ski Team for the 2025-26 Olympic season, led by stars Mikaela Shiffrin and Lindsey Vonn. With the Milano Cortina Winter Games approaching and an action-packed World Cup schedule ahead, the team blends proven champions with a new generation of American talent ready to race for gold.

Alterra Mountain Company invites families to hit the slopes this winter with Kids Ski Free Week, running December 6–12, 2025, across 15 North American destinations. Kids 12 and under (17 and under at select resorts) receive up to seven free lift tickets—plus additional discounts on lessons, rentals, lodging, and gear.

In ski racing and high-performance sport, female athletes often face unique challenges that standard training programs overlook. Physiotherapist Martina Plunger Beech is leading a shift toward education, awareness, and individualized care—helping athletes, coaches, and parents better understand the connection between physiology, performance, and empowerment.

Atomic Media Day 2025 brought emotion and innovation together in Salzburg, uniting Atomic’s top racers and honoring Matteo Franzoso with heartfelt applause. The event highlighted safety, progress, and the shared determination that continues to define the Redster family and its pursuit of being Faster. Always.

Ava Sunshine and Mikaela Shiffrin celebrate in Levi 2022: GEPA pictures Ava Sunshine was just

Atomic Media Day brought together some of the biggest names in ski racing — including Mikaela Shiffrin, Lucas Pinheiro Braathen, and Sofia Goggia — for a celebration of passion, performance, and purpose. From mental resilience to Olympic dreams, the Redster team shared powerful stories ahead of the Milano-Cortina 2026 Winter Games.

VO₂ priming helps ski racers unlock faster oxygen uptake and stronger endurance during high-intensity runs. By performing a brief, high-effort warm-up before competition, athletes enhance blood flow, improve oxygen delivery, and sustain power through longer, more demanding courses—gaining a critical performance edge when it matters most.

Marc Rochat Photo: Peter Gerber Plech Marc Rochat hopes to compete in his first Olympics.

The TA Foundation, in partnership with SYNC Performance, has announced the 2025/26 SYNC Athlete Fund recipients—awarding $75,000 in grants to support ski racers in achieving their athletic goals and breaking down financial barriers in the sport.

SYNC Performance introduces the Opedix® Base Layer—developed with orthopedic experts at the Steadman Clinic—to help skiers move stronger, reduce injury risk, and recover faster. The first base layer built with medical-grade alignment technology.

After months of recovery and two knee surgeries, Slovak ski star Petra Vlhová is back on snow. Training under new head coach Matej Gemza, she begins her comeback on Italy’s Stelvio Glacier—an important step toward returning to World Cup form.

Going skiing in Europe this winter? Italy now requires helmets for everyone, insurance is mandatory, and France is extending smoking bans to the slopes. Here’s what travelers need to know before hitting the mountains

Swiss Olympic downhill champion Corinne Suter reflects on her renewed confidence, new coach Stefan Abplanalp, and the motivation driving her into another Olympic season — fourteen years after her World Cup debut.

The World Cup Dreams Foundation has awarded $330,000 in grants to 78 athletes and two professional cross-country teams for the 2025/26 season. Supporting skiers from the U16 level through the World Cup, WCDF continues its mission to remove financial barriers and help U.S. athletes pursue their dreams on the world stage.

Swiss World Champion Franjo von Allmen admits he’d have liked a longer summer, but after standout training in Chile and Zermatt, the 24-year-old is ready to launch his Olympic season with confidence and speed.

Each October, Keely’s Camp partners with Blizzard, Tecnica, Stio, and Shred to celebrate and support the next generation of female skiers through the annual Girl On Fire Sponsorship Contest. The program provides one deserving athlete with gear, mentorship, and opportunity—helping her pursue her passion and continue blazing trails on and off the mountain.

From the slopes of Steamboat Springs to the World Cup stage, slalom specialist Jett Seymour is chasing his Olympic dream with resilience, gratitude, and balance. Supported by family, mentors, and mindfulness, Seymour’s journey to Cortina 2026 blends athletic ambition with a deep love for skiing.

Marcel Hirscher’s ski brand, Van Deer, has reported a $19 million loss, but the setback stems from major investments tied to expansion. The Austrian star remains focused on growth while preparing his return to racing.

Austrian standout Marco Schwarz says he’s finally pain-free and ready to tackle the Olympic season with renewed focus on giant slalom, slalom, and super-G after battling through two major injuries. The 30-year-old told Kleine Zeitung that he hasn’t felt knee pain since June and plans a patient buildup after a mixed comeback season. Schwarz will skip early downhills but continue limited speed training as he works toward full form ahead of the World Cup opener Oct. 25–26 in Sölden. Information translated from German and provided by Kleine Zeitung (Austria), with reporting by Daniel Jerovsek.

US racers closed the South American Cup speed finals in Corralco with strong results, as Tricia Mangan earned a Super-G win, Allison Mollin scored multiple podiums, and independent World Cup skier Wiley Maple captured a Super-G victory. The performances capped a productive training block in Chile and gave the Americans valuable momentum heading into the World Cup season and Olympic year.

Get ready for the 2025–26 winter season with fall and winter camps. There are plenty of great camps to choose from worldwide.

Alice McKennis Duran, one of Colorado’s most resilient downhillers, has been inducted into the Colorado Snowsports Hall of Fame, celebrating her remarkable journey from ranch life to World Cup victory and lasting impact on ski racing.

The 2026 NorAm Cup calendar is nearly finalized, featuring 25 races across North America on World Cup venues including Copper Mountain, Beaver Creek, and Tremblant, before wrapping up with Finals in Aspen and the U.S. Nationals in Vail.

Denver Pioneers ski athletes are hitting the ground running for the 2026 season! From NCAA champion Sara Rask’s historic sweep to new Nordic recruits and inspiring alumni stories, discover how DU skiing is shaping the next generation of champions.

Dorota Dorota Tlalka-Mogore PAP/Wojciech Kryński Sept. 26 — After a long and hard battle with

Rising U.S. Alpine star Lauren Macuga partners with Stifel as she gears up for an exciting World Cup season, bringing speed, ambition, and inspiration to the slopes.

Brazil’s Lucas Braathen eyes Olympic glory after a remarkable comeback season. The 25-year-old star, once a rising talent for Norway, now races under his mother’s flag and carries the weight of 200 million fans. In Milan, he declared his bold vision for 2026, vowing to bring Brazil its first alpine skiing anthem while inspiring a new generation.

Lara Colturi: GEPA pictures One Month to Season Opening: Major News for Young Star Lara

Kelly Brush Foundation Calls on FIS to Strengthen Safety Measures Following the Death of Italian

The FIS Council, meeting in Zurich this week, approved a new eligibility policy for men’s and women’s competitions while emphasizing athlete safety and continued discussions on prize money. The policy, based on the presence or absence of the SRY gene, restricts women’s competition to SRY-negative athletes. Council members also reaffirmed that protecting athlete welfare is their top priority and will revisit prize money decisions at their October meeting.