Nordica

Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.

Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.

The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.

Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.

Nordica athlete Lenz Hächler represents the Swiss Team and has shown remarkable resilience in overcoming pain to excel on the Europe Cup circuit this past season. Discover more about his determination and achievements.

Henrik Kristoffersen sealed the slalom globe, but another Norwegian stole the win—and Stifel U.S. Ski Team’s Ben Ritchie delivered a breakout performance to close his season in style. The final run of the 2025 World Cup had it all, right down to the last racer.

Norway’s Timon Haugen leads a tightly packed field after the first run of the final World Cup slalom of the season in Sun Valley. Big names are chasing, and the season title remains in play.

Lara Gut-Behrami made history with a powerful win at the Stifel Sun Valley World Cup Finals, while Italy’s Federica Brignone clinched the women’s giant slalom globe with a fearless second run. All three Stifel U.S. Ski Team athletes finished inside the top 15 and scored World Cup points on home snow.

A fierce course, major crashes, and a globe still hanging in the balance. The first run of the women’s giant slalom at the Stifel Sun Valley Finals delivered drama from the start — and the title fight is far from over.

The last race in Kvitfjell: Dominik Paris clinches sixth win on the track, Crawford earns runner-up spot, Hrobat achieves first super-G podium. Eight other North Americans in top 30.

Federica Brignone dominated the Åre giant slalom, securing her 17th career and fifth season win by 1.36 seconds. Alice Robinson took second, keeping her season lead, while 18-year-old Lara Colturi claimed her second career podium. North Americans shined, with Valérie Grenier finishing fifth, Paula Moltzan sixth, and Nina O’Brien charging 18 spots to 11th with the second-fastest second run.

Dominik Paris powered to victory in Kvitfjell, claiming his fourth career downhill win at the Norwegian venue and the 19th World Cup downhill victory of his career. The Italian veteran delivered a fearless, attacking run to edge out Marco Odermatt by 0.32 seconds, preventing another Swiss sweep after Switzerland stacked the next four positions with Odermatt, Stefan Rogentin, Franjo Von Allmen, and Alexis Monney. Bryce Bennett led the North American charge in seventh, while Norway’s Adrian Smiseth Sejersted thrilled the home crowd with a sixth-place finish. With the season winding down, Paris’s victory shakes up the downhill standings, while Switzerland continues to assert its dominance in the discipline

Marco Odermatt conquered a chaotic Crans-Montana Super-G, seizing victory after many lead changes in a race that stayed fast from start to finish. Alexis Monney secured second for a Swiss 1-2, while Dominik Paris took third. With a 181-point lead in the super G standings, Odermatt is closing in on the globe—but the battle isn’t over yet. Read the full story for all the twists and turns.

The first-ever Men's Team Combined World Championship title is on the line in Saalbach, where skiers battled shifting fog and challenging conditions in the downhill. Switzerland’s Alexis Monney set the fastest time, giving teammate Tanguy Nef a slight edge heading into the slalom. Franjo Von Allmen of Switzerland 1 finished just 0.02 seconds behind, setting up a showdown with Loïc Meillard. Italy’s Dominik Paris left Alex Vinatzer with 0.46 seconds to make up, while Austria’s Daniel Hemetsberger gave Fabio Gstrein a 0.95-second deficit. Norway’s Timon Haugan and France’s Clément Noël will need to charge hard, with 1.05 and 1.15 seconds to erase, respectively. With the start order reversed from the downhill, the race will come down to execution under pressure. Every turn matters, and the fight for gold is about to begin.

The BRASS Avalanche Foundation proudly announces a partnership with American ski racer and Arc City Podcast founder Jimmy Krupka. A passionate advocate for avalanche safety, Jimmy’s connection to BRASS stems from the tragic loss of Bryce Astle and Ronnie Berlack in Sölden, Austria—an event that profoundly shaped his commitment to snow safety education. Currently competing on the Europa Cup and NorAm circuits, Jimmy combines his athletic career with his creative pursuits, including his popular podcast featuring top ski racing athletes. “BRASS is filling a critical gap in the sport, and I’m excited to help them in any way that I can,” Jimmy shared.

Ski Racing Media examines how top brands develop junior and transition skis, focusing this article on Nordica’s process. These skis are essential tools for young athletes in the early stages of their ski racing journey.

The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.

Nordica is excited to get back on the hill this summer with 3 race stops - Summit County, CO, Winter Park, CO and Mt. Hood, OR. Test out the all-new Dobermann 5 boots and Dobermann ski collection.