Brand News

Have you ever wondered how skis get developed and tested? What does a typical test

After nearly two decades of delivering superior products and success in Biathlon and cross-country skiing, ONE WAY enters the professional Alpine ski racing category for the upcoming winter season. Well-known Swiss Alpine ski racer and slalom specialist Daniel Yule will be one of the athletes trusting in ONE WAY poles and equipment next season and into the future.

PyeongChang 2018 Olympic super-G gold medalist Ester Ledecká has officially announced that she is leaving Atomic after more than a decade of racing for the Austrian ski brand.

This spring, it was a mystery when Toni Giger, historically one of the most valued

Two big names have announced that they will have new servicemen this season.

This video has phenomenal content of Radamus ripping on his Rossis and clips of him prepping in the gym.

Michelle Gisin is among five athletes who have announced they are moving to the Salomon team.

Michael Matt has announced that he is joining the Volkl team after seven years with Rossignol. 

Kristoffersen expressed how grateful he is for Rossignol’s involvement in his career in an Instagram post. He wrote, “I want to thank Rossignol for taking the chance on a little kid with big dreams, and standing by me ever since.” 

In addition to being a great time to learn new skills on snow, summer is the best opportunity to test next winter’s equipment from top ski brands.

The successful partnership between Mikaela Shiffrin and Atomic continues: The American ski-racer signed a contract with the Austrian ski manufacturer until 2024 and will continue to compete using skis, boots, bindings, and helmets from Altenmarkt for the next two seasons. Her service team will be extended in terms of its staff to specialize in technical and speed categories.

A year ago, due to lack of performance, he was dismissed from the Austrian team. Now, he has three Olympic medals.

Nordica announces formation of a new North American Sports Marketing Team serving as the company’s foundation to deliver streamlined communication and best-in-class service to the North American Race, Freeski and Pro communities.

The Norwegian racer helped design Oakley’s most state-of-the-art brain bucket Although it’s accrued decades of

The SYNC community invites you to participate in their first-ever live Q&A featuring Alex Leever, Patrick Kenny, Maddie Dekko and Stef Fleckenstein.

Photo: Noah Wetzel When ski races are often won by a single hundredth of a

Hughes will manage HEAD’s racing program in the U.S. and will work closely with HEAD’s Austrian race department to coordinate top-level service for retailers, coaches, and athletes.

Bliz Nova Nano Optics Black with Begonia lense Product Summary: Nova gives you a field