Brand News

Technical specialist commits to Atomic through 2018 PyeongChang Olympics.

From nearly ending his career to winning the World Championship slalom, Grange had a wild year in 2014-15.

The 22-year-old speed specialist has spent the past 10 years on the product.

Despite testing with Stoeckli, Tina Weirather has re-signed with her existing equipment supplier.

Tim Kelley was cut from the U.S. Ski Team in 2010, but that didn't slow him down.

Meet independent skiers Seppi Stiegler, Michael Ankeny, Will Gregorak, and Hig Roberts of Team America.

Meet some of the top independent alpine skiers in the U.S. in our latest video series.

Junior Team America is being formed to support the next generation of Vail champions.

“It was another exciting process with the creative minds at Atomic," said Hirscher. "The look is important to me as it reflects who I am."

Sweden's Mattias Hargin is the latest addition to Atomic's lineup for the 2014-15 season.

The Spanish speed specialist moves from Salomon to the Swiss manufacturer.

Head and Fischer once again emerge as top ranking ski brands on the alpine and cross-country World Cup circuits.

Swiss skier moves off Atomic and inks 2-year sponsorship deal with famed French manufacturer.

Marco Sullivan has reported a switch to Atomic. The American downhiller had most recently skied

Austrian ski racing stars Benjamin Raich and Marlies Schild have renewed their agreements with Atomic

Klaus Lenhart (56), the owner and CEO of German ski pole maker Leki, died Monday

Austrian slalom specialist Reinfried Herbst will be skiing for Fischer for at least two years

World Cup giant slalom leader Marcel Hirscher of Austria announced last week that he will