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Atomic Media Day brought together some of the biggest names in ski racing — including Mikaela Shiffrin, Lucas Pinheiro Braathen, and Sofia Goggia — for a celebration of passion, performance, and purpose. From mental resilience to Olympic dreams, the Redster team shared powerful stories ahead of the Milano-Cortina 2026 Winter Games.

VO₂ priming helps ski racers unlock faster oxygen uptake and stronger endurance during high-intensity runs. By performing a brief, high-effort warm-up before competition, athletes enhance blood flow, improve oxygen delivery, and sustain power through longer, more demanding courses—gaining a critical performance edge when it matters most.

Marc Rochat Photo: Peter Gerber Plech Marc Rochat hopes to compete in his first Olympics.

The TA Foundation, in partnership with SYNC Performance, has announced the 2025/26 SYNC Athlete Fund recipients—awarding $75,000 in grants to support ski racers in achieving their athletic goals and breaking down financial barriers in the sport.

SYNC Performance introduces the Opedix® Base Layer—developed with orthopedic experts at the Steadman Clinic—to help skiers move stronger, reduce injury risk, and recover faster. The first base layer built with medical-grade alignment technology.

After months of recovery and two knee surgeries, Slovak ski star Petra Vlhová is back on snow. Training under new head coach Matej Gemza, she begins her comeback on Italy’s Stelvio Glacier—an important step toward returning to World Cup form.

Going skiing in Europe this winter? Italy now requires helmets for everyone, insurance is mandatory, and France is extending smoking bans to the slopes. Here’s what travelers need to know before hitting the mountains

Swiss Olympic downhill champion Corinne Suter reflects on her renewed confidence, new coach Stefan Abplanalp, and the motivation driving her into another Olympic season — fourteen years after her World Cup debut.

The World Cup Dreams Foundation has awarded $330,000 in grants to 78 athletes and two professional cross-country teams for the 2025/26 season. Supporting skiers from the U16 level through the World Cup, WCDF continues its mission to remove financial barriers and help U.S. athletes pursue their dreams on the world stage.

Swiss World Champion Franjo von Allmen admits he’d have liked a longer summer, but after standout training in Chile and Zermatt, the 24-year-old is ready to launch his Olympic season with confidence and speed.

Each October, Keely’s Camp partners with Blizzard, Tecnica, Stio, and Shred to celebrate and support the next generation of female skiers through the annual Girl On Fire Sponsorship Contest. The program provides one deserving athlete with gear, mentorship, and opportunity—helping her pursue her passion and continue blazing trails on and off the mountain.

From the slopes of Steamboat Springs to the World Cup stage, slalom specialist Jett Seymour is chasing his Olympic dream with resilience, gratitude, and balance. Supported by family, mentors, and mindfulness, Seymour’s journey to Cortina 2026 blends athletic ambition with a deep love for skiing.

Marcel Hirscher’s ski brand, Van Deer, has reported a $19 million loss, but the setback stems from major investments tied to expansion. The Austrian star remains focused on growth while preparing his return to racing.

Austrian standout Marco Schwarz says he’s finally pain-free and ready to tackle the Olympic season with renewed focus on giant slalom, slalom, and super-G after battling through two major injuries. The 30-year-old told Kleine Zeitung that he hasn’t felt knee pain since June and plans a patient buildup after a mixed comeback season. Schwarz will skip early downhills but continue limited speed training as he works toward full form ahead of the World Cup opener Oct. 25–26 in Sölden. Information translated from German and provided by Kleine Zeitung (Austria), with reporting by Daniel Jerovsek.

US racers closed the South American Cup speed finals in Corralco with strong results, as Tricia Mangan earned a Super-G win, Allison Mollin scored multiple podiums, and independent World Cup skier Wiley Maple captured a Super-G victory. The performances capped a productive training block in Chile and gave the Americans valuable momentum heading into the World Cup season and Olympic year.

Get ready for the 2025–26 winter season with fall and winter camps. There are plenty of great camps to choose from worldwide.

Alice McKennis Duran, one of Colorado’s most resilient downhillers, has been inducted into the Colorado Snowsports Hall of Fame, celebrating her remarkable journey from ranch life to World Cup victory and lasting impact on ski racing.

The 2026 NorAm Cup calendar is nearly finalized, featuring 25 races across North America on World Cup venues including Copper Mountain, Beaver Creek, and Tremblant, before wrapping up with Finals in Aspen and the U.S. Nationals in Vail.