Last week, Ski Racing Media went Live on Facebook with 17 brands for its very first Virtual Race Week. In the wake of COVID, many brands had found themselves without the ability to be safely present at annual fall fit nights that take place across the country at local retail shops. During the live sessions, racers and parents were able to ask questions as each brand presented its latest line of products and many even touched on how to fit gear at home. Brands such as Atomic, Fischer, Giro and POC brought in athletes like Steven Nyman, Foreste Peterson, Daron Rahlves, Sam Morse, and others to help amplify just what makes their products unique and the best on the shelf.
If you missed any of these live presentations, you’re not too late to get discounted racer pricing and watch each video presentation. For the next three weeks, you can access these brand Virtual Race Night pages on ski racing media’s website under the “Virtual Race Night” tab. Visit each brand’s page to get exclusive USSS member racer discounts to fulfill at your local retailer or online for the direct-to-consumer facing brands.
Ski Racing Media encourages you to leave comments in the forum at the bottom of each page and brands will be able to answer your questions exclusively. Each brand page hosts a live video presentation so be sure to watch to get insider tips from Alpine Race Managers, professional athletes, marketing staff and brand reps.
Ski Racing Media is pleased to step up to help facilitate these annual Fit Night services virtually and continue to support local retailers for order fulfillment while offering discounted racer pricing.