LATEST News

As part of its continued partnership with U.S. Ski & Snowboard, Stifel held a financial workshop for skiers, competitors and staff last month at the U.S. Ski & Snowboard USANA Center of Excellence highlighting financial best practices and educating individuals affiliated with the ski team on some of the basics of personal finance and investing.

Sync Performance has produced their first SYNC Production film titled Rogue Lines. This film showcases three exceptional independent athletes: Jimmy Krupka, Stef Fleck, and Wiley Maple.

Stifel US Ski Team's Katie Hensien, who missed the entire 2023-24 ski season due to a knee injury, made a spectacular World Cup comeback at the 2024-25 season opener in Sölden, Austria.

In the third episode of the new season on the Skiing is Believing podcast, Alan and Matt had the absolute honor of welcoming the five-time overall World Cup winner and four-time World Champion, Marc Girardelli.

Different equipment shifts were analyzed at the World Cup opener in Sölden. Also, Atomic introduced a cutting-edge prototype boot in Sölden. Alex Vinatzer, who finished fifth-place, raced in a prototype boot.

Gould Academy’s competitive snow sports athletes, coaches, and employees enjoyed an exclusive snow day at Sunday River in a unique “First in the East” event.

Due to warm weather delaying snowmaking operations, we are unable to proceed with our planned NorAm races scheduled for November 16-21.

Loïc Meillard, who finished second in last season’s overall World Cup standings, faced a tough setback before the season opener in Sölden. As the only male skier besides Marco Odermatt to win a World Cup Giant Slalom last season, Meillard hoped for a strong start.

Jim Taylor gives advice to parent's when their kids decide to leave the sport of ski racing. Learn more.

Athletes, artists, beer tastings, movies, and more highlight the 10-day Stifel Birds of Prey Audi FIS Alpine Ski World Cup at Beaver Creek Dec. 6-15.

After the tragic passing of 19-year-old Italian ski talent Matilde Lorenzi, her family remembers her as a young woman full of life, talent, and promise. Her older sister, Lucrezia, shared a touching message about their unique bond, reflecting Matilde’s legacy on and off the slopes. “She was an incredible sister,” Lucrezia told Sky Sport. “I want to remember her as happy and successful on skis.” The sisters, deeply connected by a love of skiing, cherished their time together on the mountains. “Her soul is in mine,” Lucrezia said, “we shared many things and were very close.”

Chris Anthony, professional skier, filmmaker, and Colorado Snowsports Hall of Fame inductee, is excited to announce the East Coast tour dates for his award-winning documentary Mission Mt. Mangart. This film showcases the legendary story of the 10th Mountain Division in Italy during World War II. The Mission Mt. Mangart East Coast tour will kick off on November 9 at the Ski Tenney Show and stop at the Boston Ski Show the following weekend.

Prior to the races on the Rettenbach Glacier course, the star-studded quintuplet of Lara Gut-Behrami (SUI), Manuel Feller (AUT), Conny Huetter (AUT), Mikaela Shiffrin (USA), and Marco Odermatt (SUI), gathered for an innovative new event hosted by FIS.

In this episode on the Skiing is Believing Podcast, Alan and Matt are re-joined by Eurosport/FIS TV commentator Ian Findlay to review the two-giant slalom’s from Sölden for the men and the women this past weekend.

Successful season opening for Atle Lie McGrath. On Sunday, the Giant Slalom in Sölden sees the 24-year-old athlete from Norway race to third place. The HEAD Worldcup Rebel was in fifth place after the first run and gained two places with the tenth fastest time on the second run.

The alpine skiing world was rocked by the devastating news that Italian skier Matilde Lorenzi had died at age 19 after a training accident in northern Italy. The International Ski and Snowboard Federation (FIS) announced her death on Tuesday, sharing the skiing community's grief: “The passing of Matilde Lorenzi profoundly saddens us. "

The Young Skier’s Guide: Fundamentals of Ski Racing ninth and final key concept covers “Balance Against the Outside Ski."

Toko Alpine Fixation Options: Set Up Your Ski Workspace It’s October, the perfect time to

At just 23 and 24 years old, respectively, Steen Olsen and Lie McGrath highlight Norway’s emerging talent, underscoring the nation’s continuing dominance even as Pinheiro Braathen now competes for Brazil.

On Oct. 27, under blue skies and in front of 15,000 fans, Switzerland’s Marco Odermatt, last season’s GS title winner, pushed out of the start gate first in the men’s GS. Near the top of the pitch, however, the usually precise Odermatt lost grip on his outside ski and skied out, ending his chance at an opening victory.

The Men's 2024-25 FIS Alpine Ski World Cup season is set to kick off on October 27th with the highly anticipated men’s Giant Slalom in Sölden, Austria.

Exciting day at the Sölden Women's World Cup GS! Federica Brignone clinches onto the victory, setting multiple records. Mikaela Shiffrin drops to fifth place. Katie Hensien makes an unbelievable return to the World Cup stage.

Tommy Ford and River Radamus Sölden press conference, GEPA pictures The Stifel US Men’s Alpine

Mikaela Shiffrin Shines with Confidence, Leading after the first run. Six North Americans Secure Top 30 in Sölden heading into second run.

The Stifel US Ski Team has released its 2025 criteria, with a notable change: removing the Development team (D team). The goal remains to include the fastest skiers in the country while encouraging two-discipline athletes and promoting an NCAA pathway. Anouk Patty will sit for an interview next week to explain the thinking behind these latest criteria.

2023 Sölden Podium: GEPA Pictures Sölden Women’s World Cup GS: Who’s Racing, When, and How

Marcel Hirscher will return to the World Cup stage this Sunday in Sölden, ending a 2,051-day break from competitive racing. The eight-time World Cup champion approaches this race without the heavy burden of past expectations, ready to embrace the thrill of competition once again. "So much has been said, written, and calculated," Hirscher remarked. "I’ll just go down there now, and then we’ll all know more.”

One year after his emotional retirement from Alpine ski racing, Lucas Braathen returns to the sport in Sölden, Austria.

The traditional opening race of the Alpine World Cup, the Giant Slalom in Sölden, Austria,

As Sölden approaches, the Stifel U.S. Ski Women's Tech Team is ready to rip it up. Nina O'Brien comes back to the World Cup stage and is feeling strong and confident! Read more.