Partner News

Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.

Sasha Rearick steps into the Borgen Family Alpine Director role with a broad challenge: strengthen the Stifel U.S. Ski Team, improve athlete pathways and connect American alpine skiing from grassroots development to the World Cup.

Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.

U.S. Ski & Snowboard announced Phil McNichol as the new Stifel U.S. Alpine Ski Team men’s head coach, bringing decades of World Cup leadership experience back to the American program

Stöckli returns to Mt. Hood this summer with its Junior Racing Test Center, giving young athletes access to World Cup-level race equipment and hands-on support from the Stöckli race team from June 14–28.

The North Face will become the new official performance apparel partner of the Stifel U.S. Ski Team and U.S. Ski & Snowboard in an eight-year agreement running through the 2034 Winter Olympics.

After more than a decade on Rossignol skis, Paula Moltzan is making a major equipment change by joining Marcel Hirscher’s VAN DEER-Red Bull Sports race program as its first female athlete.

Two-time world champion Henrik Kristoffersen signs with HEAD World Cup Rebels, bringing 34 World Cup wins and Olympic success to the team.

A clear breakdown of U.S. Ski & Snowboard’s 2026–27 Stifel alpine team criteria, including A, B, C Team standards and NCAA pathway.

Lindsey Vonn’s recovery continues after her Olympic crash, but a recent public appearance shows the reality behind her optimistic timeline.

Mikaela Shiffrin reflects on her 2026 season, from Olympic gold to the overall title, and explains how curiosity, adaptation and team connection keep her at the top.

Stöckli has been named the Official Ski Partner of the 2027 FIS Alpine World Ski Championships in Crans-Montana, reinforcing its commitment to World Cup performance and youth ski racing development in Switzerland.

Departing Stöckli race director Marc Gisin reflects on three years working closely with Marco Odermatt and what sets the Swiss star apart.

Lindsey Vonn says a return to the 2030 Olympics remains possible—but only if she can compete at the highest level after her recovery.

Marco Odermatt reflects on pressure, missed goals, and what’s next after another dominant World Cup season.

Swiss speed star Alexis Monney signs a four-year extension with Stöckli, keeping the rising downhill contender with the brand through 2030.

Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.

Henrik Kristoffersen parts ways with VanDeer after Olympic success. Which ski brand will the Norwegian star choose next?