Partner News

Discover how SkyTechSport is transforming ski training across North America. From U.S. Ski Team athletes to ski shops, performance centers, and nonprofit organizations, explore the growing network of locations bringing year round skiing to life through immersive simulator technology.

After two consecutive breakthrough World Cup seasons with podiums, Lara Colturi is beginning a new chapter with HEAD. The 19-year-old Albanian star discusses her equipment change, battling illness, her first Olympics, and why she plans to bring super-G back into her World Cup schedule

After more than a decade among giant slalom's elite, Olympic silver medalist Žan Kranjec is starting a new chapter with Nordica. In an exclusive interview with Ski Racing Media, the Slovenian explains why he made the change, the search for renewed confidence and the goals that continue to drive him.

Team USA's new On The Edge after-show gives fans a deeper look at Breezy Johnson, Ryan Cochran-Siegle, Bryce Bennett and the stories behind the acclaimed ski racing docuseries.

Franjo von Allmen has committed his future to HEAD Rebels, signing a contract extension through 2030. The Olympic and World champion has enjoyed a meteoric rise in alpine skiing, collecting five World Cup victories, multiple world and Olympic gold medals, and establishing himself as one of the sport’s premier speed specialists.

Mari Renick grew up chasing her brother around Crested Butte. Now, after a breakthrough NorAm downhill season, she joins the Stifel U.S. Ski Team.

Olympic top-10 finisher Kyle Negomir joins Stöckli after the strongest season of his career, highlighted by a rise into the world's top downhill start-30 group and a near miss of the World Cup Finals.

Alice Robinson has joined the HEAD Worldcup Rebels, adding one of the world's top Giant Slalom and Super-G racers to the brand's elite roster. The New Zealand star brings seven World Cup victories and a World Championship silver medal to her new partnership with HEAD.

Olympic medalist Ramon Zenhäusern opens up about his enduring passion for ski racing, his surprising move to Völkl Marker, and the dream that continues to drive him forward.

Lauren Macuga entered the Olympic season as one of the brightest young stars on the Stifel U.S. Ski Team before an ACL tear ended her winter before it began. The World Championship medalist opens up about recovery, missing the Olympics, rediscovering her love for ski racing and her planned return to snow.

Mikaela Shiffrin and Stifel CEO Ron Kruszewski discuss skiing, business, investing, leadership, and the pursuit of success in the Season 1 finale.

Lindsey Vonn and Ryan Cochran-Siegle headlined the 2026 Stifel Awards, earning Athlete of the Year honors for the Stifel U.S. Alpine Ski Team. U.S. Ski & Snowboard and Stifel recognized athletes, coaches and rising stars across the organization following the 2025-26 season.

Mt Mansfield Graduate Maximilien Hoder joins the Stifel U.S. Ski Team after winning Junior World Championship slalom bronze and earning a World Cup start position through the NorAm Cup.

Annika Johansson developed almost entirely in Europe after moving overseas at 14, pursuing one of the most unconventional pathways of any American skier before earning her place on the Stifel U.S. Ski Team.

Raised skiing the steep terrain of Crested Butte and inspired by Olympian mother Wendy Fischer, Aksel Lindenmeyr earned a Stifel U.S. Ski Team nomination after a breakthrough season that included strong NorAm results and a World Junior Championships medal.

After a breakout World Cup season, Swiss speed talent Alessio Miggiano is pushing toward the 2027 home World Championships in Crans-Montana.

Christof Innerhofer will race on HEAD equipment next season after ending a long partnership with Rossignol. The Italian veteran, Olympic medalist and former world champion still believes he can compete near the front of the World Cup speed field at age 41.

HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.