Ikon Pass has launched sales for the 2026/27 season with a new partnership with U.S. Ski & Snowboard, offering a discount on Ikon Session Passes and exclusive fan access to athletes, events, and a World Cup sweepstakes experience at Deer Valley in 2027.
After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.
Ski Racing Media welcomes SkyTechSport as its newest Gold Partner, celebrating a partnership built on innovation, performance training, and cutting-edge sports simulator technology trusted by the U.S. Ski Team and athletes worldwide.
Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.
Ski Team Sweden Alpine is happy to announce a new collaboration with alpine and snowboarding hardware manufacturer Shred, as the start of a long-term partnership that promises to uphold and elevate the objectives of both parties.
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New four-year agreement will help support athlete education leading into the 2018 Olympic Winter Games in Pyeongchang.
The Kings will serve as a sales representative for the USSA’s popular Sprint U.S. Grand Prix freeskiing and snowboarding tour.
Athletes and coaches from the U.S. Ski Team completed a weeklong certification experience with PSIA professionals.
The Olympic slalom champion will help endorse her community and the 2015 World Championships.
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