Estelle Alphand grew up in France but chose to represent Sweden, her mother’s homeland. The Olympian reflects on identity, pressure, and embracing an underdog mindset on the world stage.
Marion Chevrier didn’t rise through hype — she built her way to the 2026 Winter Olympic Games season by season. Still labeled an outsider, the French alpine skier has quietly developed the trust, conviction, and clarity needed to fight at the front. Built from reflection, repetition, and belief, her climb is far from over.
Alpine skier Lila Lapanja has built her career on independence, resilience and belief. After narrowly missing Olympic qualification twice and facing major setbacks, she chose a new path — representing Slovenia and creating her own structure within the sport. In My Way, Lapanja shares how embracing her heritage and owning her journey brought a deeper sense of purpose, pride and peace.
Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.
SHRED., Dolomiti Superski, Val di Fassa, and Ski Team Fassa successfully concluded two sold-out sessions of SHRED. with Ted last February. Learn more about the sessions!
Sun-soaked shredding and skill enhancement on glaciers is around the corner, which raises an important question: how can you safeguard your eyes and ensure optimal vision while facing the intense sunlight? The Contrasting Boosting Lens™ (CBL) 2.0 System is the answer. Learn more.
SHRED., Dolomiti Superski, Visit Val di Fassa, and Ski Team Fassa, and are proud to announce SHRED. with Ted 2025, two unique ski racing camps taking place February 11 and February 12, 2025, on the iconic Aloch slope in Pozza di Fassa.
SHRED.'s innovative back protector: the potential to expand mandates to require back protectors, the importance of them and furthering technology.
Ski Team Sweden Alpine is happy to announce a new collaboration with alpine and snowboarding hardware manufacturer Shred, as the start of a long-term partnership that promises to uphold and elevate the objectives of both parties.
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