Marion Chevrier didn’t rise through hype — she built her way to the 2026 Winter Olympic Games season by season. Still labeled an outsider, the French alpine skier has quietly developed the trust, conviction, and clarity needed to fight at the front. Built from reflection, repetition, and belief, her climb is far from over.
Alterra Mountain Company has appointed former Marriott Bonvoy executive David Flueck as Chief Customer Officer and President of Ikon Pass, strengthening its leadership team as the company continues to expand its global mountain portfolio and multi-destination ski pass.
Alpine skier Lila Lapanja has built her career on independence, resilience and belief. After narrowly missing Olympic qualification twice and facing major setbacks, she chose a new path — representing Slovenia and creating her own structure within the sport. In My Way, Lapanja shares how embracing her heritage and owning her journey brought a deeper sense of purpose, pride and peace.
Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.
As Olympic dreams become reality, Vail Mountain School proudly celebrates alumni competing on the world stage. From balancing academics and elite training to representing their countries internationally, these athletes embody the character, dedication, and sense of belonging cultivated within the VMS community.
Ikon Pass has partnered with the award-winning Slopes app to deliver enhanced stat tracking, advanced analytics, and seamless syncing across 70+ global destinations. The upgraded Ikon Pass app now offers pass holders deeper insights, shareable season recaps, interactive maps, and real-time resort information—all in one place.
Ski Zenit celebrates 20 years of summer training camps in Saas-Fee, offering athlete-centered alpine ski racing programs in Switzerland and Chile for skiers of all ages and levels.
SYNC Performance has opened applications for its new Junior Scholarship, recognizing U14 and under ski racers across North America who bring passion, dedication, and positivity to the sport. The selected athlete will receive a full junior race kit, SYNC apparel, and a one-on-one virtual mentorship with an elite SYNC Athlete Ambassador.
Collegiate ski teams across the country delivered standout performances this weekend, as conferences from the Midwest to the Rocky Mountains saw dominant wins, tight podium battles, and individual breakthroughs. From sweeping finishes to season-opening statements, racers and teams set an exciting tone for the weeks ahead.
Salomon is officially returning to competitive alpine racing in North America with the launch of EQUIPE, a head-to-toe race initiative built on performance, heritage, and community. Backed by early World Cup success and a full race-system offering, EQUIPE marks a renewed commitment to athletes from the highest level to junior racing.
University of Denver skier Sara Rask was named the 2025 Sportswomen of Colorado award winner for skiing after a dominant season that included NCAA slalom and giant slalom titles, multiple collegiate victories, and continued excellence both on the slopes and in the classroom.
Oakley’s AURA Collection debuts at the height of winter sports season, delivering a bold color-shift design across eyewear, helmets and apparel inspired by the raw intensity and unseen grind of elite athletes.
The National Ski Academy (Canada) is seeking an Athletic Program Director / Head Coach to lead its high-performance alpine racing program. Based in Collingwood, Ontario, this full-time leadership role will guide athlete development from U16 through FIS, OST, NCAA, and national team pathways as part of the Academy’s relaunch and long-term vision.
The National Ski Academy is entering a new era following a planned pause for the 2025–2026 season. Rebuilt with renewed clarity and vision, the Academy is recruiting a new Athletic Program Director / Head Coach and student-athletes for 2026–2027, reaffirming its commitment to high-performance ski development in Canada.
Collegiate alpine ski teams across the country delivered standout performances in slalom and giant slalom races this weekend, with dominant showings from programs in every conference.
Nearly fifteen years after his passing, Spencer Nelson’s impact on the University of Colorado Ski Team endures through resilience, perseverance, and a legacy that extends far beyond results.
For the first time ever, skiers can experience the iconic Olympia delle Tofane Olympic downhill before the Milano Cortina 2026 Winter Games begin. SkyTechSport’s newest virtual course delivers elite-level realism, shared-slope skiing, and unprecedented freedom of movement—redefining what’s possible in ski simulation.
NCAA Division I alpine ski racing returns to Reno/Tahoe for the first time since 2011 as the University of Nevada hosts the Nevada Invitational at Mt. Rose Ski Tahoe. Featuring top collegiate programs, international-level athletes, and a home-snow advantage for the Wolf Pack, the “Biggest Little Ski Race” promises four days of elite competition and community celebration.
The USCSA Atlantic Highlands and Eastern Conferences launched their seasons early with competitive racing, dominant team performances, and standout individual results across multiple divisions. From West Mountain to Holiday Mountain, collegiate ski racers set the tone for a highly competitive 2026 campaign.
SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.
Ski Butlers launches Quiver, a new ski membership program at six top Alterra Mountain Company resorts, giving skiers access to premium gear with slopeside pick-up, curated selections, and guaranteed skis for every day on the mountain.
Blizzard Skis expands its Firebird lineup with the new Firebird Race-Type Series for winter 2026/27, delivering World Cup–derived construction, uncompromising torsional stiffness, and a bold new purple design built for elite on-piste performance.
Olympic gold medalist Benita Fitzgerald Mosley has been named Chief Executive Officer of the U.S. Center for SafeSport, stepping into the role on February 1, 2026. A former elite athlete and seasoned sport executive, Fitzgerald Mosley brings decades of leadership experience across nonprofit, Olympic, and community-based sport as the Center enters its next chapter focused on athlete safety, accountability, and trust.
Due to snow conditions at Eldora, the RMISA has moved the giant slalom races for the Denver and Colorado Invitationals to Aspen Highlands. Slalom events will still take place at Loveland Ski Area, kicking off the 2026 collegiate alpine season.
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