Sam Maes and the Road Less Traveled: Twice the Fight Chronicles an Independent Olympian

Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.

By | 2026-02-05T08:45:43-07:00 February 5th, 2026 | Tags: , , , , , | Comments Off on Sam Maes and the Road Less Traveled: Twice the Fight Chronicles an Independent Olympian

SHRED. Announces Fully Built US Sales Team and Renewed Commitment to Specialty Retail

SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.

By | 2026-01-18T17:56:52-07:00 January 18th, 2026 | Tags: , , , , | Comments Off on SHRED. Announces Fully Built US Sales Team and Renewed Commitment to Specialty Retail

SHRED., Dolomiti Superski, Visit Val di Fassa, and Ski Team Fassa, Announce “SHRED. with Ted 2025” with Ted Ligety

SHRED., Dolomiti Superski, Visit Val di Fassa, and Ski Team Fassa, and are proud to announce SHRED. with Ted 2025, two unique ski racing camps taking place February 11 and February 12, 2025, on the iconic Aloch slope in Pozza di Fassa.

By | 2025-02-05T13:47:34-07:00 February 5th, 2025 | Tags: , , , , , , , | Comments Off on SHRED., Dolomiti Superski, Visit Val di Fassa, and Ski Team Fassa, Announce “SHRED. with Ted 2025” with Ted Ligety

SHRED: Championing Back Protectors as Crucial Safety Gear on Slopes

SHRED.'s innovative back protector: the potential to expand mandates to require back protectors, the importance of them and furthering technology.

By | 2024-12-11T08:03:27-07:00 December 11th, 2024 | Tags: , , , , , , , , , | Comments Off on SHRED: Championing Back Protectors as Crucial Safety Gear on Slopes

Breakthrough Lens Technology: SHRED. Contrast Boosting Lens 2.0 for Challenging Conditions

SHRED., a goggle, helmet, body protection, and eyewear company, is dedicated to boosting the confidence of athletes as they master the mountains. Recently, the company has been committed to the innovation and production of a revolutionary flat light lens, the Contrast Boosting Lens (CBL) 2.0. 

By | 2024-11-11T10:28:24-07:00 November 8th, 2024 | Tags: , , , , , , , , , , , , | Comments Off on Breakthrough Lens Technology: SHRED. Contrast Boosting Lens 2.0 for Challenging Conditions

Champion Pro Kit: Enter to Win the Head-to-Toe Gear Giveaway with Sync Performance, Shred., and Ski Racing Media!

We have teamed up with SYNC Performance and Shred to offer you an incredible giveaway opportunity with a comprehensive gear package worth $3,680!

By | 2024-11-08T14:42:10-07:00 October 22nd, 2024 | Tags: , , , , , , , | Comments Off on Champion Pro Kit: Enter to Win the Head-to-Toe Gear Giveaway with Sync Performance, Shred., and Ski Racing Media!
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