Brand Partners

SYNC Performance’s new Elite Cut Resistant Base Layer offers FIS 3-star protection in adult and junior sizes as cut-resistant pants become mandatory across FIS Alpine racing for 2026/27.

Arapahoe Basin opened its 80th winter season Oct. 28, with unlimited access for Ikon Pass and Ikon Base Pass holders new for 2026-27.

A knee-support idea Michael Decker doubted helped launch Opedix. Discover how curiosity, biomechanics and on-snow testing shaped the directional compression base layers available through SYNC Performance.

Alex Leever returned to the ski racing community with a new purpose. As SYNC Performance’s CEO, he brings a racer’s perspective to clothing, protective gear and the relationships that help athletes and families trust the company.

Loveland Ski Club’s new partnership with SYNC helps families find the right fit, simplifies team gear ordering and gives the whole club access to preferred pricing.

After consecutive top-11 World Cup GS seasons, Nina O'Brien returns to Sölden with proven speed, technical insight and greater appreciation for ski racing than ever.

Henrik Kristoffersen has changed skis, bindings and boots for 2026-27. He discusses the testing process, his new setup and his goals for the season.

Katie Hensien returns to Sölden with unfinished business. After finishing fourth from bib 47 in 2024, the American is healthy and hungry for more.

Mikaela Shiffrin and Lucas Pinheiro headline Oakley’s new snow collection, featuring Mont Scape goggles, new helmets and mountain-to-street apparel.

At Atomic Media Day, Bogdan Giurgiu shares how Atomic Ski Fans grew from a small Facebook group into a place for ski fans to connect, travel and promote the sport.

leksander Aamodt Kilde tore his Achilles tendon in a downhill training fall in Chile. The Norwegian Ski Federation says he will return to Innsbruck for further examinations.

October storms are bringing fresh snow to Ikon Pass country, with 10 inches at Snowbird, 6 inches at Big Sky and early snowfall across Canada and Europe.

Olympic and World Downhill champion Breezy Johnson says summer testing hasn't shown any difference with the new lighter ski setups. She says racers will need to reach World Cup courses and surfaces to understand how they perform.

Stöckli’s 2026/27 ski collection brings World Cup technology to the slopes with an updated WRT range, a Marco Odermatt edition and the new Montero AR Pro.

Alterra Mountain Company has named Kelly Vohs CEO, effective October 19, 2026, as its mountain destinations prepare for the 2026–27 winter season.

The Race Place Catalog Cover Contest is back, offering two U.S. ski racers a chance to become cover athletes and win gift certificates totaling $4,500. Entries close October 11, 2026.

SYNC Performance names 15 athletes to its 2026/27 Athlete Ambassador roster, bringing together returning and new racers across collegiate, international, Para alpine and freeride competition.

Protern brings GPS timing, speed analysis and video together to help ski coaches spend less time managing equipment and more time working with athletes.