Exclusive Interview: Lara Colturi on Her Historic World Cup Podium and Upcoming Killington Races

A Rising Star: Lara Colturi Reflects on Her First World Cup Podium Lara Colturi, a

By | 2024-11-29T07:51:18-07:00 November 27th, 2024 | Tags: , , , , | Comments Off on Exclusive Interview: Lara Colturi on Her Historic World Cup Podium and Upcoming Killington Races

Atle Lie McGrath Partners with BRASS Avalanche to Save Lives and Educate Skiers

When FIS announced that athletes could wear sponsors logos on the sides of their helmets, it presented an opportunity for athletes to make more cash and build their visibility through brand ambassador partnerships. Atle Lie McGrath—arguably the most personable and popular young star on the circuit—had his share of offers but wanted a relationship that went beyond a paycheck and a logo. The 24-year-old explains: “I really wanted to be able to represent something that meant something to me that I could be very, very proud to be a part of.”

By | 2024-11-26T12:26:43-07:00 November 26th, 2024 | Tags: , , , | Comments Off on Atle Lie McGrath Partners with BRASS Avalanche to Save Lives and Educate Skiers

Shiffrin wins World Cup slalom and takes quest for her 100th victory to North America

Mikaela Shiffrin is taking the quest for her 100th career World Cup victory to North America. The American ski star might even get the one win she needs for the milestone in what is like a home race for her in Killington, Vermont, which hosts a giant slalom and a slalom next weekend.

By | 2024-11-29T07:55:57-07:00 November 25th, 2024 | Tags: , , , , | Comments Off on Shiffrin wins World Cup slalom and takes quest for her 100th victory to North America

First World Cup Podium for Camille Rast

Camille Rast celebrates a premiere at the first women's World Cup race in Gurgl: The 25-year-old Swiss athlete finished third in the Slalom on Saturday, taking to the podium for the first time in the World Cup. Previously, her best World Cup results have been three fourth place finishes in the Slalom. On Sunday, third place in the men's Slalom in Gurgl went to HEAD Worldcup Rebel Atle Lie McGrath.

By | 2024-11-25T14:11:49-07:00 November 25th, 2024 | Tags: , , , , , , | Comments Off on First World Cup Podium for Camille Rast

Clément Noël Shines as Ritchie 21st in Gürgl Slalom

Clément Noël skied with confidence and composure to secure his second slalom victory of the season, keeping his perfect record intact. Jakobsen finished second, 0.43 seconds back, while Lie McGrath rounded out the podium in third, just 0.44 seconds behind Noël.

By | 2024-11-25T08:00:15-07:00 November 24th, 2024 | Tags: , , , , , | Comments Off on Clément Noël Shines as Ritchie 21st in Gürgl Slalom

Opening Run Clément Noël Dominates in Gürgl Slalom as Ben Ritchie Impresses

Clément Noël achieves an impressive first run performance in Gürgl. Atle Lie Mcgrath (+0.88) and Steven Amiez (+0.94).

By | 2024-11-25T07:59:36-07:00 November 24th, 2024 | Tags: , , , , , | Comments Off on Opening Run Clément Noël Dominates in Gürgl Slalom as Ben Ritchie Impresses

Gürgl Men’s World Cup Slalom: Top Contenders, Rising Stars, and How to Watch

The Men’s Alpine World Cup Slalom returns to Gürgl, Austria, on Nov. 24, where racers will tackle the steep and demanding Kirchenkar slope.

By | 2024-11-23T18:33:49-07:00 November 23rd, 2024 | Tags: , , , , | Comments Off on Gürgl Men’s World Cup Slalom: Top Contenders, Rising Stars, and How to Watch

FIS Confirms Men’s Stifel Birds of Prey World Cup After Positive Snow Control

The International Ski Federation (FIS) has confirmed that the men’s Stifel Birds of Prey Audi FIS Alpine Ski World Cup will proceed as scheduled Dec. 6-8, 2024, at Beaver Creek Resort. The FIS announced the course has passed “snow control” and is ready to host the downhill, super G, and giant slalom races.

By | 2024-11-25T07:57:07-07:00 November 22nd, 2024 | Tags: , , | Comments Off on FIS Confirms Men’s Stifel Birds of Prey World Cup After Positive Snow Control

Oakley Introduces the New Mikaela Shiffrin Flight Deck Signature Series

Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.

By | 2024-11-22T07:57:21-07:00 November 22nd, 2024 | Tags: , , , , , , , | Comments Off on Oakley Introduces the New Mikaela Shiffrin Flight Deck Signature Series

Lindsey Vonn’s Determined Comeback: On the Path to Racing Again

After five years away from the World Cup circuit, Lindsey Vonn is training for a highly anticipated return to ski racing. The 40-year-old former speed queen, who now competes with an artificial knee joint, has set her sights on competing at the highest level once again. With 82 World Cup victories and an array of Olympic and World Championship titles, Vonn’s return is not just about participating—it’s about winning.

By | 2024-11-20T13:14:55-07:00 November 20th, 2024 | Tags: , | Comments Off on Lindsey Vonn’s Determined Comeback: On the Path to Racing Again

Marcel Hirscher Struggles in Levi Slalom Return, Looks Ahead to Gurgl

Marcel Hirscher, a skiing legend and eight-time World Cup overall champion, made a highly anticipated return to slalom racing in Levi, Finland, on Sunday. Now representing the Netherlands, his mother’s native country, Hirscher faced a tough challenge on the icy slalom course

By | 2024-11-20T11:49:26-07:00 November 19th, 2024 | Tags: , , , , , | Comments Off on Marcel Hirscher Struggles in Levi Slalom Return, Looks Ahead to Gurgl

Sophie Goldschmidt on U.S. Ski & Snowboard’s New Initiatives and Partnerships for 2024-25

As the 2024-25 season begins, U.S. Ski & Snowboard President and CEO Sophie Goldschmidt reflects on the organization’s new initiatives, partnerships and ambitions. From pioneering domestic events to expanding partnerships and sustainability efforts, Goldschmidt shares a comprehensive “state of the union,” illustrating how the organization is creating a more robust, more accessible, and inclusive snow sports community in the U.S.

By | 2024-11-12T14:20:47-07:00 November 12th, 2024 | Tags: | Comments Off on Sophie Goldschmidt on U.S. Ski & Snowboard’s New Initiatives and Partnerships for 2024-25

World Champion Bruno Kernen Elevates TOKO as New Brand Director

This past May, former World Champion Bruno Kernen took on the role of Brand Director at TOKO. Based in Switzerland, Kernen is now channeling his passion for excellence into TOKO’s operations.

By | 2024-11-11T10:28:41-07:00 November 8th, 2024 | Tags: , , , | Comments Off on World Champion Bruno Kernen Elevates TOKO as New Brand Director

Breakthrough Lens Technology: SHRED. Contrast Boosting Lens 2.0 for Challenging Conditions

SHRED., a goggle, helmet, body protection, and eyewear company, is dedicated to boosting the confidence of athletes as they master the mountains. Recently, the company has been committed to the innovation and production of a revolutionary flat light lens, the Contrast Boosting Lens (CBL) 2.0. 

By | 2024-11-11T10:28:24-07:00 November 8th, 2024 | Tags: , , , , , , , , , , , , | Comments Off on Breakthrough Lens Technology: SHRED. Contrast Boosting Lens 2.0 for Challenging Conditions

Connecting Pathways: Anouk Patty’s Vision for U.S. Ski Team Selection and Development

The U.S. Ski & Snowboard team, led by Chief of Sport Anouk Patty, has unveiled a new approach to team selection criteria that aims to broaden the athlete base, promote multi-discipline skills, prioritize club and regional collaboration, and align with the realities of American alpine skiing. Through countless hours of research, discussions with clubs, in-depth analysis and personal experience, Patty and her team have crafted a set of criteria to balance long-term athlete development with immediate performance goals.

By | 2024-11-11T10:33:47-07:00 November 7th, 2024 | Tags: , , | Comments Off on Connecting Pathways: Anouk Patty’s Vision for U.S. Ski Team Selection and Development

Stifel Holds Financial Workshop for Athletes & Members of the Stifel U.S. Ski Team in Park City

As part of its continued partnership with U.S. Ski & Snowboard, Stifel held a financial workshop for skiers, competitors and staff last month at the U.S. Ski & Snowboard USANA Center of Excellence highlighting financial best practices and educating individuals affiliated with the ski team on some of the basics of personal finance and investing.

By | 2024-11-11T10:34:08-07:00 November 6th, 2024 | Tags: , , , , , , , | Comments Off on Stifel Holds Financial Workshop for Athletes & Members of the Stifel U.S. Ski Team in Park City

Atomic’s ‘Cross Lace’ Prototype Boots Make Debut at Sölden World Cup

Different equipment shifts were analyzed at the World Cup opener in Sölden. Also, Atomic introduced a cutting-edge prototype boot in Sölden. Alex Vinatzer, who finished fifth-place, raced in a prototype boot.

By | 2024-11-11T10:38:24-07:00 November 4th, 2024 | Tags: , , | Comments Off on Atomic’s ‘Cross Lace’ Prototype Boots Make Debut at Sölden World Cup

Live Music, Fireworks, Movies, And More To Complement Stifel Birds Of Prey Audi FIS Alpine Ski World Cup Races Dec. 6-15

Athletes, artists, beer tastings, movies, and more highlight the 10-day Stifel Birds of Prey Audi FIS Alpine Ski World Cup at Beaver Creek Dec. 6-15.

By | 2024-11-11T11:10:40-07:00 October 31st, 2024 | Tags: , , , , , , , , | Comments Off on Live Music, Fireworks, Movies, And More To Complement Stifel Birds Of Prey Audi FIS Alpine Ski World Cup Races Dec. 6-15
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