Mikaela Shiffrin Caps Historic Season with Slalom Globe and Dominant Win in Hafjell
Mikaela Shiffrin wins the Hafjell slalom in dominant fashion, securing her ninth slalom globe and capping a historic season with nine victories in ten races.
Mikaela Shiffrin wins 72nd World Cup slalom in Åre, extends overall lead over Emma AicherÅre slalom
Mikaela Shiffrin wins the women’s World Cup slalom in Åre for her 72nd career slalom victory and strengthens her lead over Emma Aicher in the overall race.
OAKLEY UNVEILS AURA COLLECTION: A LUMINOUS TRIBUTE TO THE GRIT BEHIND WINTER SPORT’S BIGGEST MOMENTS
Oakley’s AURA Collection debuts at the height of winter sports season, delivering a bold color-shift design across eyewear, helmets and apparel inspired by the raw intensity and unseen grind of elite athletes.
Shiffrin Erases Deficit to Win Semmering Slalom as Second Run Delivers
Mikaela Shiffrin erased a first-run deficit with the fastest second run of the night to win the Semmering women’s World Cup slalom by 0.09 seconds, surviving a race transformed by improved conditions and 12 lead changes.
Shiffrin dominates Courchevel night slalom to stay perfect this season
Mikaela Shiffrin crushed the field in the Courchevel night slalom, extending her slalom winning streak as dramatic lead changes and big second-run moves defined the night.
AJ Ginnis Leaves Fischer After Nearly 30 Years, Eyes 2026 Olympic Comeback on New Skis
AJ Ginnis leaves Fischer after nearly three decades and begins a new chapter ahead of the 2026 Olympics. After an early injury ended his 2024–25 season, the World Championship medalist prepares for a comeback with a new ski brand and coaching team.
Lindsey Vonn Shines in St. Moritz Super-G Comeback as Cornelia Hütter Claims Victory
The first of two St. Moritz super-G races delivered excitement from start to finish, with Lindsey Vonn’s much-anticipated comeback adding a historic layer to the event. While Austria’s Cornelia Hütter claimed victory and a star-studded podium showcased the best in the sport, Vonn’s 14th-place finish proved she remains a formidable competitor. The race also highlighted strong performances from the Italian team, which placed four skiers in the top six, demonstrating their dominance in speed events.
Racing for Brazil, Pinheiro Braathen Finds World Cup Podium and Passion
Growing up and learning to ski near Oslo with a Norwegian father and Brazilian mother, Lucas Pinheiro Braathen emerged as a significant force within the Norwegian Ski Federation. His passion for personal branding and sponsorships brought him into conflict with the Norwegian Ski Federation, whose restrictions on athlete sponsorships clashed with his vision. This disagreement played a significant role in his decision to step away from competitive skiing.
Oakley Designs A Goggle With the Most Expansive View to Date – The Line Miner™ Pro
Escape the ordinary and unlock a new snow odyssey with the Oakley® Line Miner™ Pro goggles, made to enhance reality for unmatched clarity and performance on the slopes.
Oakley Introduces the New Mikaela Shiffrin Flight Deck Signature Series
Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.
Marcel Hirscher Struggles in Levi Slalom Return, Looks Ahead to Gurgl
Marcel Hirscher, a skiing legend and eight-time World Cup overall champion, made a highly anticipated return to slalom racing in Levi, Finland, on Sunday. Now representing the Netherlands, his mother’s native country, Hirscher faced a tough challenge on the icy slalom course
USA’s World Cup Rookies in Reindeerland
Kendahl Roufa Photo: Skapare Photography & Camden Palmquist Photo: U.S. Ski & Snowboard Two Americans
Lucas Pinheiro Braathen Celebrates Another Successful Edition of the LUCI Foundation’s ‘Lucas Braathen Race Camp’ in Oslo
Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.
Mikaela Shiffrin Earns 97th Career Win in Stunning Slalom Finals Victory
Saturday, March 16th, Saalbach Austria, Stifel US Ski Team's shining star Mikaela Shiffrin overcame a first-run deficit to earn her seventh World Cup slalom victory of the season.
Saalbach World Cup Slalom Final: Larsson Leads, Shiffrin Chases in Final Run
Saturday, March 16th, Saalbach Austria, the only woman not named Mikaela Shiffrin or Petra Vlhová to win a World Cup slalom this season; Sweden's Anna Swenn Larsson has the first-run lead. Skiing with bib 2 in warm salted snow, the Soldeu slalom winner has put herself in the driver's seat for her career fourth victory.
Shiffrin’s Triumph: Clinches Slalom Title Ahead of Saalbach Final
On March 10th Åre, Sweden hosted the final regular season slalom of the 2024 season. It would witness the injury return of Stifel US Ski Team's Mikaela Shiffrin. Even if Germany's Lena Dürr could find a way to win, Shiffrin would only need 13 points to clinch the season's slalom title. However, In her first race back since January 26th, Shiffrin did much more. The first run leader ended the day with her career 96th victory, her 59th in slalom. On the hill, she won her first World Cup and clinched the 2024 slalom title, her eighth.
Mikaela Shiffrin’s Thrilling Comeback: Leads Slalom in Åre, Sweden
On March 10th, after the first run of slalom in Åre, Sweden, the returning Mikaela Shiffrin leads the field of women's World Cup skiers. After she fell, racing downhill in Cortina d'Ampezzo, ski fans missed her excellence, but she delivered above their expectations in today's morning run.
2024 Åre Women’s World Cup GS: Watch Exciting Regular Season GS Finale!
Excitement builds for Saturday’s final regular-season GS race in Åre. This will set the stage for the Saalbach finals on March 16th, where the top 25 racers will vie for victory.
Lucas Braathen Returns to World Cup Racing
Lucas Pinheiro Braathen announced Thursday that he will return to World Cup ski racing – representing Brazil. During a news conference live-streamed on Red Bull’s platforms, the Norwegian-Brazilian alpine skiing superstar highlighted his reasons to return, the current relationship with the Norwegian Ski Team, his FIS-point status after changing nations, and the hope to leave a positive legacy.
Mikaela Shiffrin’s Anticipated Return: Slalom Showdown in Åre
Mikaela Shiffrin, the superstar of the Stifel US Ski Team, is set to make her much-anticipated return to World Cup competition this weekend in Åre, Sweden. Unfortunately, the Giant Slalom (GS) is unlikely to be part of her Åre program due to minimal training opportunities. However, fans can still look forward to seeing her compete in the Slalom on Sunday, March 10th.
Mikaela Shiffrin’s Road to Recovery: Latest Updates and Hope for Ski Racing Fans
Since Mikaela Shiffrin's fall in Cortina d’Ampezzo, Italy, on January 26th while racing downhill, injuries have sidelined the superstar, but she is on the path to recovery. Here are the updates on her recovery journey.
Swenn Larson Leads Soldeu Slalom; Moltzan Eyes Podium in Tight Race
The veteran Swede Anna Swenn Larson skied with confidence, attacking the steep long pitch and delivering the fastest time of the morning. Using a similar approach, the racer with the second-fastest time was delivered by Stiflel US Ski Team member Paula Moltzan (+0.14). The only other skier within a half second of Swenn Larson is Croatian Zrinka Ljutic (+0.42).
Soldeu Andorra Women’s World Cup GS Preview: Injury Updates & Rising Stars
Get ready for the exhilarating Women’s World Cup Giant Slalom in Soldeu Andorra! After a spectacular showing at last season's World Cup finals, Soldeu is heating up as a potential host for the 2029 FIS Alpine Ski World Championships. Don't miss the action on Saturday, February 10th!
Mikaela Shiffrin Speaks: The Road to Comeback after Recent Injury
Despite her progress in rehabilitation, Shiffrin announced her decision not to compete in Andorra due to her knee injury. She reassured fans that while her recovery is progressing positively, patience remains crucial for her return to competitive skiing.
