Jett Seymour Joins Atomic – Riding the Momentum of U.S. Ski Stars Shiffrin and Johnson
Jett Seymour of the Stifel US Ski Team is the latest athlete to join the powerhouse Atomic Redster team, signing a two-year contract with the brand.
Built for Perfection: Stöckli Test Center Returns to Mt. Hood
Stöckli, the legendary Swiss ski manufacturer renowned for its relentless pursuit of perfection, is thrilled to announce the return of its Test Center to Mt. Hood! Click the link to find out when and where.
Experience Nordica’s 2026 Dobermann Ski Testing This Summer – Here’s How!
Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.
Nordica’s Lenz Hächler Fights for Europe Cup Success, Earns Place on The World Cup
Nordica athlete Lenz Hächler represents the Swiss Team and has shown remarkable resilience in overcoming pain to excel on the Europe Cup circuit this past season. Discover more about his determination and achievements.
Your Guide to Diston Cut-Resistant Protection: The 6 Questions Everyone’s Asking!
Diston creates new developments in the cut-resistant apparel industry, so they are frequently asked questions about their cut-resistant garments, the requirements, new developments, and more. In this article, Diston answers some of the most asked questions.
Liski Provides the Gates for NCAA Championships
Liski supplies the essential alpine racing gates for the NCAA Championships, which launched today at the Dartmouth Skiway.
Guaranteed Early Season Training: Liski’s New Initiative for North American Ski Racing
LISKI introduces cutting-edge innovation and sustainability to North American ski racing through its Snow Secure snow storage system.
Ready for Saalbach and Beyond – Atomic Launches the New Redster Range for 2025/26
As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.
Oakley Introduces the New Mikaela Shiffrin Flight Deck Signature Series
Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.
Level Gloves: Making the Green Choice with Sustainable Designs
In the heart of every Level Glove is a desire to innovate, not just for performance, but for the planet. The impact of modern production processes is not sustainable anymore, and no one should stand still without doing their part.
A Joyful Comeback: Stöckli and Fanny Smith Embark on a New Success Story!
Stöckli Swiss Sports AG is pleased to announce the return of Fanny Smith, the most successful Swiss ski cross athlete.
Deal or No Deal: What it means to be ‘sponsored’
The skinny on sponsorships from equipment manufacturers.
Season of the Switch
How a few simple tweaks to his set-up turned Steven Nyman’s racing around, and can help you, too.
GMVS alumnus Kennison returns to academy as equipment manager
Former Volkl National Race Director Scott Kennison starts new job at his alma mater on Aug. 1.
Mancuso moves back into Lange boots
Rossignol Group announces several key signings including Jens Byggmark and Werner Heel.
UPDATED: Upcoming alpine rule changes you need to know
All the alpine rule changes that go into effect for the 2015-16 USSA season.
Jansrud extends contract with HEAD through 2018
Norwegian star to use HEAD equipment, including helmets and goggles, through the next Winter Olympic Games.
Austrian speedster Huetter extends Marker Volkl contract
The 22-year-old speed specialist has spent the past 10 years on the product.
VIDEO: Q&A with Ted Ligety’s ski technician Alex Martin
Meet Alex Martin, the man responsible for keeping Ted Ligety's skis running fast.
Backshop: The Secret to Super Fast Skis
It’s the trickle-down effect, and here’s how it works.
Swiss speed specialist Suter switches to Dynastar
After a long partnership with Stoeckli, the Swiss skier who always seems just shy of the podium makes an equipment change.
Theaux signs 2-year contract with HEAD
Adrien Theaux joins French teammates Johan Clarey, Cyprien Richard, and Mathieu Faivre on HEAD skis and boots. Is Pinturault far behind?
Booker named new president and CEO of Fischer Skis US
Former President of Nordica USA and UVM All-American Willy Booker moves to Fischer.
Swedish slalom star Myhrer moves to HEAD
2012 World Cup slalom champion Andre Myhrer joins the World Cup Rebels.
