Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.
Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.
The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.
Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.
Nordica athlete Lenz Hächler represents the Swiss Team and has shown remarkable resilience in overcoming pain to excel on the Europe Cup circuit this past season. Discover more about his determination and achievements.
Ski Racing Media examines how top brands develop junior and transition skis, focusing this article on Nordica’s process. These skis are essential tools for young athletes in the early stages of their ski racing journey.
The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.
Nordica is excited to get back on the hill this summer with 3 race stops - Summit County, CO, Winter Park, CO and Mt. Hood, OR. Test out the all-new Dobermann 5 boots and Dobermann ski collection.
The Men's World Cup Downhill is heating up as the season inches closer to its finale. With only two races left in the calendar, the title is up for grabs between France's Cyprien Sarrazin and Switzerland's Marco Odermatt. Sarrazin has clinched three victories this season, while Odermatt closely follows with two wins. Currently, Odermatt leads the downhill standings with 516 points, but Sarrazin is nipping at his heels with just 6 points behind at 510. Italy's Dominik Paris trails in a distant third with 329 points, while last season's title winner, Norway's Aleksander Aamodt Kilde, is out due to injury.
Cyprien Sarrazin, Marco Odermatt, Dominik Paris: GEPA Photos The excitement in the alpine skiing world
The Edge Grinding Rubber, or "gummy stone," is one of my most utilized and thought-about pieces of tuning equipment. A gummy stone can be used to remove rust. (But if you use it on your base edge, do so sparingly). Base edges are easily affected and shouldn’t be meddled with). A gummy can also be used to take the spiky-ness off of a particularly bad burr (but a file and diamond stones will do the actual fixing).
Linus Strasser is on a roll. He won his first World Cup of the season in Kitzbühel on Sunday, and on Wednesday night, he did it again in Schladming. He increased his advantage to (-0.28) during the second run. There are no bigger races in slalom skiing than those two. No matter what the rest of the season brings, he will consider 2024 his most successful. There are six slaloms left in the season, but it is clear there is a battle brewing for the title.
Switzerland's Marco Odermatt won his first World Cup downhill Thursday, racing the shortened Wegen course. Today, he ignited the 30,000 spectators with his second. This time, the superstar won from the top start. He delivered three home-country podiums in three days and displayed outstanding athleticism throughout the competitions. Today is his eleventh podium and his seventh victory.
Nordica, Artist Alberto Lemus, and evo collaborated on a special edition pair of skis called Cultura. Designed to give back to the Latino and immigrant communities.
Do you have what it takes to be a Dobermann? Enter Nordica’s contest to win
In light of COVID-19 some brands will still provide summer testing options for the summer.
In case you missed it, the morning of Friday, May 1 Ski Racing Media went
Weeklong event includes a Facebook Live Q&A hosted by Ski Racing Media
Entries now accepted through August 1st, 2020.
Blizzard and Tecnica will be exiting the race market in the United States.
Summer is the optimal time to test equipment and dial in your set up for the season.
Legacy brand launches new grassroots team.
Classic Italian venue makes a welcome return to the World Cup.
The award will recognize dedication, talent, skill, personal integrity and a passion for ski racing.
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