Only for feature articles we want to put on mailchimp email. (Not World Cup!!) Already it’s own slug.
Swedish Europa Cup coach Anders Andersson shares how trust, team culture and a focus on individual strengths help athletes build confidence and progress toward the World Cup.
Mikaela Shiffrin and Lucas Pinheiro headline Oakley’s new snow collection, featuring Mont Scape goggles, new helmets and mountain-to-street apparel.
At Atomic Media Day, Bogdan Giurgiu shares how Atomic Ski Fans grew from a small Facebook group into a place for ski fans to connect, travel and promote the sport.
leksander Aamodt Kilde tore his Achilles tendon in a downhill training fall in Chile. The Norwegian Ski Federation says he will return to Innsbruck for further examinations.
October storms are bringing fresh snow to Ikon Pass country, with 10 inches at Snowbird, 6 inches at Big Sky and early snowfall across Canada and Europe.
A Red Bull partnership changes Norwegian skiers’ helmet marketing rights, but Henrik Kristoffersen’s “both yes and no” answer keeps the dispute in focus.
Olympic and World Downhill champion Breezy Johnson says summer testing hasn't shown any difference with the new lighter ski setups. She says racers will need to reach World Cup courses and surfaces to understand how they perform.
After eight canceled races on Gran Becca, Zermatt is planning a March 2028 World Cup downhill on a redesigned Gornergrat course.
After two surgeries and an Olympic return, Petra Vlhová is preparing for her first World Cup start since January 2024. She plans to race slalom and giant slalom under new coach Mario Rafetzeder.
Nor-Am downhill and super-G racers must prepare for the 2026-27 airbag requirement. Find Dainese and In&motion ordering contacts, maintenance guidance, speed race dates and the separate cut-resistant pants rule.
World Cup Finals return to Sun Valley March 18–25, 2027. With tickets now on sale, the Stifel Sun Valley Finals promise eight races, crystal globe celebrations and another chance for the Challenger downhill course’s racing debut.
Luca de Aliprandini discusses World Cup giant slalom, the Italian team, Michelle Gisin’s potential comeback and his hopes of returning to the top 30.
Henrik Kristoffersen already knows when a run feels fast. Protern helps show why. He and Stratton Mountain School coaches explain how video, GPS and analytics reveal where speed is gained, lost and recovered.
A familiar face on men’s World Cup broadcasts, Markus Waldner is stepping down after 12 years as chief race director. Ski Racing Media reflects on the experience his successor must replace.
U.S. Ski & Snowboard names 49 alpine athletes to the 2026-27 Stifel U.S. Ski Team. See the full roster, Shiffrin’s shift toward giant slalom and super-G, Macuga’s return to snow and the season ahead.
Mikaela Shiffrin is reshaping her race schedule. With Killington planned as her first slalom start, she explains why GS, super-G and recovery will take on greater importance in her “exploration season.”
Federica Brignone and Sofia Goggia shared health updates at the Festival dello Sport in Trento. Brignone continues rehabilitation after knee surgery, while Goggia recovers from two viral infections. Their returns to competition remain uncertain.
Stöckli’s 2026/27 ski collection brings World Cup technology to the slopes with an updated WRT range, a Marco Odermatt edition and the new Montero AR Pro.
Alterra Mountain Company has named Kelly Vohs CEO, effective October 19, 2026, as its mountain destinations prepare for the 2026–27 winter season.
The World Cup Dreams Foundation has named 84 alpine athletes to its 2026/27 grant programs, supporting racers from U16 development through the World Cup.
Ted Ligety and Stephani Victor join nine inductees in the U.S. Ski & Snowboard Hall of Fame’s Class of 2026, to be honored in Ogden, Utah, in April 2027.
Youth ski racing demands travel, equipment, year-round training and specialized coaching. Here is why so much of the cost reaches American families.
The Race Place Catalog Cover Contest is back, offering two U.S. ski racers a chance to become cover athletes and win gift certificates totaling $4,500. Entries close October 11, 2026.
SYNC Performance names 15 athletes to its 2026/27 Athlete Ambassador roster, bringing together returning and new racers across collegiate, international, Para alpine and freeride competition.
Ski Racing Media is the leading international media company in alpine skiing, providing industry expertise, storytelling, and education.
Contact us: info@skiracing.com
©2026 | Ski Racing Media
