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Atomic

Shiffrin’s Season Preview: Training, Rivals, and Goals

Mikaela Shiffrin gears up for the 2024–25 World Cup season, focusing on skiing her best, not chasing the 100-win milestone, even as others highlight her record-breaking potential. Shiffrin is ready to face the challenges ahead with a strong preseason behind her and major adjustments to her approach.

By |2024-10-23T13:08:46-06:00October 23rd, 2024|Tags: , |Comments Off on Shiffrin’s Season Preview: Training, Rivals, and Goals

Atomic Announces New Juniors to Champions Program

In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program. 

By |2024-10-22T08:24:48-06:00October 22nd, 2024|Tags: , , , , , |Comments Off on Atomic Announces New Juniors to Champions Program

Aamodt Kilde’s Comeback: Recovery, Setbacks, and New Focus

Aleksander Aamodt Kilde, the Norwegian skiing star, continues his challenging journey to return to the World Cup circuit after a devastating crash at the Lauberhorn in January 2024. His fiancée, fellow superstar Mikaela Shiffrin, has offered emotional support as Kilde recovers from a dislocated shoulder and a severe leg injury. The road back is filled with physical and mental challenges, but Kilde remains determined.

By |2024-10-17T09:47:56-06:00October 16th, 2024|Tags: , , |Comments Off on Aamodt Kilde’s Comeback: Recovery, Setbacks, and New Focus

Mikaela Shiffrin Provides Insight on Her Focus for the 2024/25 World Cup Season

Mikaela Shiffrin released updates for this upcoming 2024/25 season with a slightly different direction. This season Shiffrin will be focusing on three disciplines: slalom, giant slalom, and super-G. She does not plan to enter into any World Cup downhills. 

By |2024-10-14T13:08:10-06:00October 14th, 2024|Tags: , , , , , , , , , |Comments Off on Mikaela Shiffrin Provides Insight on Her Focus for the 2024/25 World Cup Season

Austrian Superstar Marco Schwarz Returns to Skiing – Indoor in Norway

This week, Austrian superstar Marco Schwarz returned to skiing Tuesday at the Norwegian indoor ski hall SNØ, seven months after his December 2023 knee injury.

By |2024-08-07T07:49:48-06:00August 1st, 2024|Tags: , , , , |Comments Off on Austrian Superstar Marco Schwarz Returns to Skiing – Indoor in Norway

Daron Rahlves’ Road To Ski Racing Royalty: Skiing Is Believing Podcast Interviews the U.S. Legend (Part 1)

In the first part of the 22nd episode of the Skiing is Believing Podcast Summer Series, Matt Garcka and Alan Rigg spoke with the 12-time FIS World Cup winner and former Super-G World Champion Daron Rahlves.

By |2024-07-15T09:40:25-06:00July 12th, 2024|Tags: , , , , |Comments Off on Daron Rahlves’ Road To Ski Racing Royalty: Skiing Is Believing Podcast Interviews the U.S. Legend (Part 1)

Lucas Pinheiro Braathen Celebrates Another Successful Edition of the LUCI Foundation’s ‘Lucas Braathen Race Camp’ in Oslo

Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.

By |2024-06-28T13:14:55-06:00June 26th, 2024|Tags: , , , , , , , , |Comments Off on Lucas Pinheiro Braathen Celebrates Another Successful Edition of the LUCI Foundation’s ‘Lucas Braathen Race Camp’ in Oslo

Get Ready for the Next Season: Your Ultimate 2024 Gear Testing Guide!

The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.

By |2024-05-30T05:55:28-06:00May 10th, 2024|Tags: , , , , , , , , , , , , , , , |Comments Off on Get Ready for the Next Season: Your Ultimate 2024 Gear Testing Guide!

Inside the Norwegian Men’s Speed Team: Injuries, Recovery and Future Prospects

The Norwegian men’s speed team has captured over a third of the World Cup speed discipline globes in the past 20 years, including Aleksander Aamodt Kilde’s three globes during the past two seasons. However, no Norwegian men started this year in the World Cup Finals’ super-G and downhill events.

By |2024-04-05T12:29:33-06:00April 1st, 2024|Tags: , , , , |Comments Off on Inside the Norwegian Men’s Speed Team: Injuries, Recovery and Future Prospects

Saalbach Austria Men’s World Cup SL Finals: Feller’s Triumph and Global Showdown

Who is skiing, when and how to watch the men's Sunday, March 17th Saalbach World Cup Slalom Finals On Sunday, March 17th, the Men’s World Cup Finals Slalom (SL) in Saalbach, Austria, will showcase the best of the best in the slalom gate. Only the cream of the crop has made it to the finals.

By |2024-03-16T13:43:36-06:00March 16th, 2024|Tags: , , , , , , |Comments Off on Saalbach Austria Men’s World Cup SL Finals: Feller’s Triumph and Global Showdown

Mikaela Shiffrin Earns 97th Career Win in Stunning Slalom Finals Victory

Saturday, March 16th, Saalbach Austria, Stifel US Ski Team's shining star Mikaela Shiffrin overcame a first-run deficit to earn her seventh World Cup slalom victory of the season.

Saalbach World Cup SL Finals Preview: Shiffrin’s Final Race of 23/24 Season

Saturday’s slalom in Saalbach, Austria, marks a pivotal moment in the skiing world, with the season's top 25 skiers in slalom (SL) and the Junior World Slalom Champion invited to race in the World Cup finals. However, due to injuries only 23 will race.

By |2024-03-15T12:23:39-06:00March 15th, 2024|Tags: , , , , , , , , |Comments Off on Saalbach World Cup SL Finals Preview: Shiffrin’s Final Race of 23/24 Season

Mikaela Shiffrin’s Decision: Focusing Solely on Slalom at Saalbach World Cup Finals

Mikaela Shiffrin, the renowned ski racer, the winningest in history, took to Instagram to share her plans for the upcoming World Cup Finals in Saalbach, Austria. In a video post, Shiffrin expressed gratitude for the birthday wishes she received and updated fans on her schedule adjustment.

By |2024-03-25T10:11:44-06:00March 14th, 2024|Comments Off on Mikaela Shiffrin’s Decision: Focusing Solely on Slalom at Saalbach World Cup Finals

Mikaela Shiffrin’s Recovery and Return: A Story of Resilience

Mikaela Shiffrin, the celebrated alpine ski champion, has been navigating a challenging path of recovery and comeback. In a recent interview, she shed light on her journey. Despite setbacks and uncertainties, Shiffrin's unwavering resolve shines through as she shares her experiences of battling injury and supporting her boyfriend through his own recovery.

By |2024-03-09T08:50:18-07:00March 9th, 2024|Tags: , |Comments Off on Mikaela Shiffrin’s Recovery and Return: A Story of Resilience

2024 Åre Women’s World Cup GS: Watch Exciting Regular Season GS Finale!

Excitement builds for Saturday’s final regular-season GS race in Åre. This will set the stage for the Saalbach finals on March 16th, where the top 25 racers will vie for victory.

By |2024-03-08T13:08:03-07:00March 8th, 2024|Tags: , , , , , , , , , , , , , |Comments Off on 2024 Åre Women’s World Cup GS: Watch Exciting Regular Season GS Finale!

Lucas Braathen Returns to World Cup Racing

Lucas Pinheiro Braathen announced Thursday that he will return to World Cup ski racing – representing Brazil. During a news conference live-streamed on Red Bull’s platforms, the Norwegian-Brazilian alpine skiing superstar highlighted his reasons to return, the current relationship with the Norwegian Ski Team, his FIS-point status after changing nations, and the hope to leave a positive legacy.

By |2024-03-07T15:33:11-07:00March 7th, 2024|Tags: , , , , |Comments Off on Lucas Braathen Returns to World Cup Racing

Mikaela Shiffrin’s Anticipated Return: Slalom Showdown in Åre

Mikaela Shiffrin, the superstar of the Stifel US Ski Team, is set to make her much-anticipated return to World Cup competition this weekend in Åre, Sweden. Unfortunately, the Giant Slalom (GS) is unlikely to be part of her Åre program due to minimal training opportunities. However, fans can still look forward to seeing her compete in the Slalom on Sunday, March 10th.

By |2024-03-05T12:30:12-07:00March 4th, 2024|Tags: , , , , , , , |Comments Off on Mikaela Shiffrin’s Anticipated Return: Slalom Showdown in Åre

USA’s Seymour Shines in Stifel Palisades Tahoe Cup Slalom as Feller Secures Victory

Sunday, February 15th, Austrian Manuel Feller, the leader of the 2024 slalom standings, delivered his fourth victory of the season. Although the warm temperatures and a complex course made it difficult for the last men to be fast he skied brilliantly to overcome France's Clement Noel and Germany's Linus Strasser. However, all three men finished on the podium.

By |2024-02-25T17:00:03-07:00February 25th, 2024|Tags: , , , , , , , , , |Comments Off on USA’s Seymour Shines in Stifel Palisades Tahoe Cup Slalom as Feller Secures Victory

Shiffrin’s Road to Recovery: Anticipation Builds for Åre Sweden Races

Mikaela Shiffrin, the unparalleled force in World Cup skiing history, recently shared an update on her recovery journey from the injury she sustained during the World Cup downhill race in Cortina d'Ampezzo, Italy, on January 26th. In a candid video update posted on Instagram, Shiffrin expressed optimism about her progress, highlighting her gradual physical and mental improvement.

By |2024-02-28T16:08:20-07:00February 24th, 2024|Tags: , |Comments Off on Shiffrin’s Road to Recovery: Anticipation Builds for Åre Sweden Races

Men’s World Cup Downhill Showdown: Kvitfjell Preview & Sarrazin’s Injury!

The Men's World Cup Downhill is heating up as the season inches closer to its finale. With only two races left in the calendar, the title is up for grabs between France's Cyprien Sarrazin and Switzerland's Marco Odermatt. Sarrazin has clinched three victories this season, while Odermatt closely follows with two wins. Currently, Odermatt leads the downhill standings with 516 points, but Sarrazin is nipping at his heels with just 6 points behind at 510. Italy's Dominik Paris trails in a distant third with 329 points, while last season's title winner, Norway's Aleksander Aamodt Kilde, is out due to injury.

By |2024-02-16T10:40:39-07:00February 16th, 2024|Tags: , , , , , , , , , , , , , , |Comments Off on Men’s World Cup Downhill Showdown: Kvitfjell Preview & Sarrazin’s Injury!

Crans-Montana Women’s World Cup Downhill: Feb 16th Race Preview

Prepare for an exhilarating display of talent and determination at the Crans Montana Women’s World Cup Downhill on Friday, February 16th. This event marks the first of three thrilling races in the stunning locale of Crans Montana, Switzerland.

By |2024-02-15T12:54:14-07:00February 15th, 2024|Tags: , , , , , , , , , , , |Comments Off on Crans-Montana Women’s World Cup Downhill: Feb 16th Race Preview

Mikaela Shiffrin’s Road to Recovery: Latest Updates and Hope for Ski Racing Fans

Since Mikaela Shiffrin's fall in Cortina d’Ampezzo, Italy, on January 26th while racing downhill, injuries have sidelined the superstar, but she is on the path to recovery. Here are the updates on her recovery journey.

By |2024-02-16T10:23:52-07:00February 15th, 2024|Tags: , , , , , |Comments Off on Mikaela Shiffrin’s Road to Recovery: Latest Updates and Hope for Ski Racing Fans
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