Mikaela Shiffrin and Stifel CEO Ron Kruszewski Talk Skiing, Business, and Success on What’s the Point
Mikaela Shiffrin and Stifel CEO Ron Kruszewski discuss skiing, business, investing, leadership, and the pursuit of success in the Season 1 finale.
Lindsey Vonn, Ryan Cochran-Siegle Lead 2026 Stifel Award Winners
Lindsey Vonn and Ryan Cochran-Siegle headlined the 2026 Stifel Awards, earning Athlete of the Year honors for the Stifel U.S. Alpine Ski Team. U.S. Ski & Snowboard and Stifel recognized athletes, coaches and rising stars across the organization following the 2025-26 season.
Meet Stifel U.S. Ski Team Rookie Maximilien Hoder, Junior World Medalist
Mt Mansfield Graduate Maximilien Hoder joins the Stifel U.S. Ski Team after winning Junior World Championship slalom bronze and earning a World Cup start position through the NorAm Cup.
Annika Johansson Took an Uncommon Road to the Stifel U.S. Ski Team
Annika Johansson developed almost entirely in Europe after moving overseas at 14, pursuing one of the most unconventional pathways of any American skier before earning her place on the Stifel U.S. Ski Team.
Aksel Lindenmeyr Earns Stifel U.S. Ski Team Spot After Breakthrough Season
Raised skiing the steep terrain of Crested Butte and inspired by Olympian mother Wendy Fischer, Aksel Lindenmeyr earned a Stifel U.S. Ski Team nomination after a breakthrough season that included strong NorAm results and a World Junior Championships medal.
Alessio Miggiano Breaks Through as Swiss Speed Threat Ahead of Home Worlds
After a breakout World Cup season, Swiss speed talent Alessio Miggiano is pushing toward the 2027 home World Championships in Crans-Montana.
Christof Innerhofer joins HEAD ahead of the 2027 World Cup season
Christof Innerhofer will race on HEAD equipment next season after ending a long partnership with Rossignol. The Italian veteran, Olympic medalist and former world champion still believes he can compete near the front of the World Cup speed field at age 41.
HEAD Listens: Inside a Women-Led Feedback Summit Shaping the Future of Skiing
HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.
Test, Tune, Repeat: Where to Demo 2026–27 Race Gear This Summer
Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.
New Borgen Family Alpine Director Sasha Rearick aims to connect U.S. alpine skiing
Sasha Rearick steps into the Borgen Family Alpine Director role with a broad challenge: strengthen the Stifel U.S. Ski Team, improve athlete pathways and connect American alpine skiing from grassroots development to the World Cup.
Phil McNichol returns as Stifel U.S. Alpine Ski Team men’s head coach
U.S. Ski & Snowboard announced Phil McNichol as the new Stifel U.S. Alpine Ski Team men’s head coach, bringing decades of World Cup leadership experience back to the American program
Built for Perfection: Stöckli Test Center Returns to Mt. Hood
Stöckli returns to Mt. Hood this summer with its Junior Racing Test Center, giving young athletes access to World Cup-level race equipment and hands-on support from the Stöckli race team from June 14–28.
The North Face signs 8-year deal as official apparel partner of Stifel U.S. Ski Team through 2034 Olympics
The North Face will become the new official performance apparel partner of the Stifel U.S. Ski Team and U.S. Ski & Snowboard in an eight-year agreement running through the 2034 Winter Olympics.
Henrik Kristoffersen Joins HEAD World Cup Rebels Ahead of 2026–27 Season
Two-time world champion Henrik Kristoffersen signs with HEAD World Cup Rebels, bringing 34 World Cup wins and Olympic success to the team.
What It Takes to Make the Stifel U.S. Ski Team: 2026–27 Criteria Explained
A clear breakdown of U.S. Ski & Snowboard’s 2026–27 Stifel alpine team criteria, including A, B, C Team standards and NCAA pathway.
Lindsey Vonn Recovery Update: Reality Sets In After Olympic Crash
Lindsey Vonn’s recovery continues after her Olympic crash, but a recent public appearance shows the reality behind her optimistic timeline.
Mikaela Shiffrin at 31: “Curiosity and Exploration” Behind Historic 2026 Season
Mikaela Shiffrin reflects on her 2026 season, from Olympic gold to the overall title, and explains how curiosity, adaptation and team connection keep her at the top.
STÖCKLI NAMED OFFICIAL SKI PARTNER OF THE 2027 FIS ALPINE WORLD SKI CHAMPIONSHIPS IN CRANS-MONTANA
Stöckli has been named the Official Ski Partner of the 2027 FIS Alpine World Ski Championships in Crans-Montana, reinforcing its commitment to World Cup performance and youth ski racing development in Switzerland.
Marc Gisin on Marco Odermatt: “You always know where you stand”
Departing Stöckli race director Marc Gisin reflects on three years working closely with Marco Odermatt and what sets the Swiss star apart.
Lindsey Vonn leaves door open for 2030 Olympics after devastating Cortina crash
Lindsey Vonn says a return to the 2030 Olympics remains possible—but only if she can compete at the highest level after her recovery.
Marco Odermatt opens up on pressure, missed goals after dominant World Cup season
Marco Odermatt reflects on pressure, missed goals, and what’s next after another dominant World Cup season.
Swiss Speed Star Alexis Monney Extends Stöckli Contract Through 2030 Season
Swiss speed star Alexis Monney signs a four-year extension with Stöckli, keeping the rising downhill contender with the brand through 2030.
Mikaela Shiffrin, Oakley Launch $1 Million Share Winter Initiative to Expand Youth Skiing Access
Mikaela Shiffrin is expanding her impact beyond competition, launching a $1 million initiative with Share Winter Foundation and industry partners to increase youth access to skiing and snowboarding. The “GOAT Gives Back” event at Copper Mountain aims to inspire the next generation while addressing one of the sport’s biggest barriers—access.
Head Announces 2026 Spring Race Testing Program
HEAD USA has announced its 2026 Spring Race Testing Program, giving athletes and coaches access to next season’s race skis at Mt. Hood and key testing centers across the U.S.
