LATEST News

Ski Racing Media’s Katie Twible joins Skiing Is Believing to break down the 2026/27 women’s World Cup season, from key storylines to crystal globe predictions.

Ski Racing Media, SYNC Performance, Nordica, SHRED., and TOKO are giving three lucky winners over $4,600 in ski gear and apparel. Enter by November 6 for your chance to win.

The BILLA Žampa Cup expands to seven countries across two continents for 2026/27, with a Dubai debut and a new Ski Racing Media partnership featuring stories and giveaways.

Katie Rowekamp won a time trial for one of two U.S. starts. The 17-year-old Stifel U.S. Ski Team member will make her World Cup debut Saturday in Sölden.

Swedish World Cup racer Fabian Ax Swartz joins SHRED. ahead of the 2026/27 season, gaining support as he pursues his racing career independently.

Every alpine World Cup race will stream live on Peacock in 2026-27, with free full-race replays available on YouTube after 24 hours. Here's how the new broadcast agreement works and when to watch the Sölden opener.

Marco Odermatt believes he may have reached his peak. After Olympic disappointment and losing his giant slalom title, the Swiss champion is chasing a sixth overall World Cup crown.

Aksel Lund Svindal is returning to Norway’s national team in a part-time coaching role, working primarily with its technical racers for the 2026–27 season.

After consecutive top-11 World Cup GS seasons, Nina O'Brien returns to Sölden with proven speed, technical insight and greater appreciation for ski racing than ever.

Henrik Kristoffersen has changed skis, bindings and boots for 2026-27. He discusses the testing process, his new setup and his goals for the season.

Katie Hensien returns to Sölden with unfinished business. After finishing fourth from bib 47 in 2024, the American is healthy and hungry for more.

Canadian skier Valérie Grenier injured her knee during training in Sölden and will undergo surgery Friday, with the full extent of the injury still unknown.

Sam Maes joins Matt and Alan on the Skiing Is Believing podcast to discuss his new training setup and preparations for the Sölden World Cup opener.

After finishing second in giant slalom at the 2026 World Cup Finals, Mina Fürst Holtmann heads to Sölden with renewed confidence and a focus on consistency.

Atomic Media Day brought racers together in Altenmarkt to discuss comebacks, equipment changes and new priorities ahead of the 2026–27 World Cup season.

Swedish Europa Cup coach Anders Andersson shares how trust, team culture and a focus on individual strengths help athletes build confidence and progress toward the World Cup.

Mikaela Shiffrin and Lucas Pinheiro headline Oakley’s new snow collection, featuring Mont Scape goggles, new helmets and mountain-to-street apparel.

At Atomic Media Day, Bogdan Giurgiu shares how Atomic Ski Fans grew from a small Facebook group into a place for ski fans to connect, travel and promote the sport.

leksander Aamodt Kilde tore his Achilles tendon in a downhill training fall in Chile. The Norwegian Ski Federation says he will return to Innsbruck for further examinations.

October storms are bringing fresh snow to Ikon Pass country, with 10 inches at Snowbird, 6 inches at Big Sky and early snowfall across Canada and Europe.

A Red Bull partnership changes Norwegian skiers’ helmet marketing rights, but Henrik Kristoffersen’s “both yes and no” answer keeps the dispute in focus.

Olympic and World Downhill champion Breezy Johnson says summer testing hasn't shown any difference with the new lighter ski setups. She says racers will need to reach World Cup courses and surfaces to understand how they perform.

After eight canceled races on Gran Becca, Zermatt is planning a March 2028 World Cup downhill on a redesigned Gornergrat course.

After two surgeries and an Olympic return, Petra Vlhová is preparing for her first World Cup start since January 2024. She plans to race slalom and giant slalom under new coach Mario Rafetzeder.

Nor-Am downhill and super-G racers must prepare for the 2026-27 airbag requirement. Find Dainese and In&motion ordering contacts, maintenance guidance, speed race dates and the separate cut-resistant pants rule.

World Cup Finals return to Sun Valley March 18–25, 2027. With tickets now on sale, the Stifel Sun Valley Finals promise eight races, crystal globe celebrations and another chance for the Challenger downhill course’s racing debut.

Luca de Aliprandini discusses World Cup giant slalom, the Italian team, Michelle Gisin’s potential comeback and his hopes of returning to the top 30.

Henrik Kristoffersen already knows when a run feels fast. Protern helps show why. He and Stratton Mountain School coaches explain how video, GPS and analytics reveal where speed is gained, lost and recovered.

A familiar face on men’s World Cup broadcasts, Markus Waldner is stepping down after 12 years as chief race director. Ski Racing Media reflects on the experience his successor must replace.

U.S. Ski & Snowboard names 49 alpine athletes to the 2026-27 Stifel U.S. Ski Team. See the full roster, Shiffrin’s shift toward giant slalom and super-G, Macuga’s return to snow and the season ahead.